Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print.

Advertising 235

Advertising Advertising Branding Brand 235

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 115

Journalism Automotive Interviews Writing 115

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Branding 364

Branding Brand Pitching Journalism 364

PRSay

AUGUST 17, 2020

We will reveal the following information from the survey: How 2020 has changed newsrooms across America. Would you like to speak to them because this is in the health area and you write about health?’ I’m presenting our full findings during a PRSA Case in Point on Aug. And it’s just so general and so broad.

Media Relations 158

Media Relations Journalism Media Survey 158

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. . They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” When employees are informed, this leads to trust. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names.

Real Estate 223

Real Estate Local Pitching Media 223

Remote PR Jobs

MAY 30, 2024

Research Skills Success in PR and Communications requires the power to collect, analyze, and present relevant information and data for various projects and campaigns. If writing isn’t your strong suit, you can improve your skills by immersing yourself in PR and Communications blogs like PRWeek , Spin Sucks , or our very own RemotePRJobs.

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Our students don’t face an issue of not having the right information at their fingertips.

Social Media 279

Social Media How To Infographics Media 279

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. They provide net new information that helps writers make their work as interesting and useful to readers as it can be.

Case Study 116

Case Study Pitching B2B Tools 116

Cision

JUNE 29, 2017

But, if the Wall Street Journal mentions your brand, what is that worth? You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Use this information to power your story. Or, do you have a conflicting point-of-view worth writing about?

Storytelling 0

Storytelling Data Communications Technology 0

OnePitch

JULY 19, 2022

Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. It’s really interesting. I’ll say that.

Pitching 98

Pitching Writing Report YouTube 98

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.

Media Relations 197

Media Relations Trends Media Newspapers 197

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Read on to start creating your own PR blogroll. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. The chatbot and similar tools might be used in ways that undermine trust in information and discourage public discourse, NiemanLab predicts.

Government 150

Government Technology Journalism Writing 150

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I think there’s also the potential for confusion and the proliferation of, if not “fake,” just misleading information. I definitely think that it is. How are the skills and requirements for the fields changing? And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Create a presence that is informed, authentic, and engaged.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Contextual linking is a good thing for content (it separates the information from the hot takes). Headings are a way to create a hierarchy of information. Left align. Right align. Insert / Edit Link.

How To 308

How To Tools SEO System 308

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 148

Publicity Newspapers Journalism Energy 148

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Take time to understand their typical story angles, writing style, and the types of sources they regularly feature.

Media 78

Media Crisis Pitching Twitter 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Business Wire

MARCH 20, 2018

There is a huge amount of information about this population segment, but how much of that information is correct? Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group.

Reddit 160

Reddit Media Analytics Trends 160

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

OnePitch

OCTOBER 3, 2024

As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience. Their writing is less objective than straightforward news reporting and adopts a more entertaining tone rather than a strictly informative one.

Pitching 102

Pitching Storytelling Journalism Community 102

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. The technology is changing, as are the ways that readers receive information.

Journalism 120

Journalism Film Fashion Report 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. PR professionals must accept these transformations if they want their information to perform.

Mobile 153

Mobile SEO Web Training 153