PRSay

MARCH 16, 2020

Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information. Understanding and verifying information sources related to any issue is critical — especially in times of crisis.

Crisis 218

Crisis Communications Publicity Resources 218

PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. The role of empathy in leadership Dr. Kings empathy for others his ability to see humanity even in his adversarieswas a cornerstone of his leadership.

Communications 147

Communications Leadership Storytelling Ethics 147

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off.

Leadership 172

Leadership B2B Study LinkedIn 172

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Register to vote, update your voter information and request your Vote-by-Mail ballot at [link] !”. The report doesn’t contain information like that.

Communications 186

Communications Video Social Media Facebook 186

PRSay

JANUARY 7, 2023

Amid concerns over internet misinformation and political conspiracy theories, new legislation will make New Jersey the first state to require that K-12 students are taught “information literacy.”. Students will be instructed in how information is produced and spread on the internet. Critical thinking and using information resources.

Ethics 167

Ethics Resources Print Education 167

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

NOVEMBER 7, 2022

adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media.

Social Media 158

Social Media Study Media Local 158

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Financial 464

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Leveraging multimedia elements like images, videos, and interactive content can create more engaging and informative content experiences.

Leadership 124

Leadership Marketing Web System 124

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Internal Communications. How do you know what’s working? Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. The company leadership took charge of the situation before crazy rumors could start or spread. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Communication Protocols Clear communication protocols establish how information flows during a crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. .

B2B 278

B2B Leadership Survey Data 278

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Almost all businesses are sitting on data that can be used to position themselves as a key media resource for information, trends, and forecasting.

Retail 368

Retail Media B2B Pitching 368

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Gemini is Google’s new family of AI products that are capable of code generation and review, content creation, and information retrieval and analysis.

LinkedIn 98

LinkedIn Examples Brand Branding 98

ImPRessions - Crenshaw Communications

JUNE 22, 2021

It’s audio-only and connects the audience and speakers by letting them share information in real time. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. But the right strategy will work for any type of company. .

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

FEBRUARY 1, 2025

This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral.

Social Media 369

Social Media Media Enterprise Viral 369

Deirdre Breakenridge

MARCH 24, 2020

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Communications 236

Communications Resources Leadership Video 236

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Information such as job title, age, and location can help build ads that are as relevant as possible. . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed.

Interviews 268

Interviews Media Construction Report 268

5W PR

JANUARY 24, 2025

LinkedIn values professional insights and thought leadership. Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style. Instagram prioritizes visual storytelling through both feed posts and Stories.

Social Media 109

Social Media Brand Branding Crisis Management 109

Onclusive

APRIL 21, 2020

Understanding the bottom-line impact of specific campaigns, publishers, articles, sound bytes, and journalists not only informs your communications strategy, but also demonstrates the PR Return on Investment (ROI) to your executive team. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Understanding the bottom-line impact of specific campaigns, publishers, articles, sound bytes, and journalists not only informs your communications strategy, but also demonstrates the PR Return on Investment (ROI) to your executive team. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362