This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. For more information, go to www.3StepstoPRSuccess.com
Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . The quotes in a release should offer valuable information that adds to the story. Newsworthiness .
Information is everywhere. If we wrote about false information, we worried we’d help disseminate it. Any solution to stopping the spread of misinformation, he added, would have to involve social platforms, because that’s where much of the false information is gaining traction. That’s where the Associated Press steps in.
“When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. After the lead, follow with your less important information.
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.
Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.
Create targeted lists and gather relevant information about influencers. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. By doing so, they gave local reporters a unique angle for a compelling story. What are they interested in at the moment? Guest speakers?
Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Maximize LinkedIn. Build and leverage your network.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Influence buyer decisions. The B2B buyers’ journey is famously long-tailed and competitive. Support employer branding.
Building rapport with media professionals increases the likelihood of securing positive media coverage and managing the flow of information about the organization. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.
Local groups – often facilitated through platforms like Meetup – are another opportunity. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. In this case, I’d interview the customers and write up a contributed article to pitch.
The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.
Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. Over time, consumers will begin to rely on you for information.
The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy.
While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.” Consider joining PRSA.
There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. Once you understand their complete persona, you can craft a message that informs and inspires loyalty. Next, know your platform. It’s a pizza party, not a state dinner. Map Your Destination.
PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself.
Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. A press release informs the media about something newsworthy at your company or organization.
The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Key objectives.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?
Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. local time. Then answer this question in your intro.
All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.
Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how? Keep it ethical.
I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.
You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Increase SEO Rankings.
The tone of your press release should match the industry you are writing for. You only need to appeal to a select few – those who you want to write about your brand. If you want your local paper to cover your news, write your release with their style in mind. Here are three tips to get you started: 1.
The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. How about a gift guide with ideas for aging parents and grandparents?
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.
10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.
When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think there’s also the potential for confusion and the proliferation of, if not “fake,” just misleading information.
What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. I don’t kid myself.
Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. Story Type.
Educate the Public: Provide clear, accurate, and accessible information about complex medical topics. Helpful primer: How to Write a Press Release That Gets Noticed 2. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media.
When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Read the magazine, know the section and the editor and write your pitch like you were writing the story. John Turiano.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content