ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations.

Writing 136

Writing How To Pitching Privacy 136

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign.

Creativity 101

Creativity Data Measurement Product Launch 101

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. Is there specific information that needs to be on the invoice, such as a project number? Set up a kick-off meeting to officially launch the engagement. Housekeeping.

How To 49

How To Trade Shows Meeting Product Launch 49

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. They bring valuable expertise and insights to the table, helping businesses navigate the ever-evolving landscape and make informed PR decisions. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 103

Interviews Publicity Technology Social Media 103

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 69

Analytics Report Technology Pitching 69

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 193

Marketing Content Marketing Data Social Media 193

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145