ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Probably not.

SEO 279

SEO Print Financial Product Launch 279

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

PR in High Definition

MARCH 26, 2020

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

Media Relations 83

Media Relations Media Newspapers Print 83

Prowly

JANUARY 14, 2025

Well also expand it to include more useful insights, such as trade media data. PR Problem #2: There isnt enough real data to base your PR strategies on How do you build a data-driven campaign when the information is scarce and hard to get? In-depth audience profiles Age and country metrics arent enough to hyper-target the media.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. You want the most bang for your buck on both platforms, so you want to get information to us as early as possible,” says Sarah. because that’s 6 a.m.

Film 211

Film Pitching Print Journalism 211

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Find the right outlet for your audience.

Pitching 235

Pitching Print Creativity Blogging 235

PRSay

APRIL 9, 2021

Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. Michael Smart teaches PR professionals how to increase their positive media placements. Get more media pitching knowledge from him here. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Strategic media relations are essential.

Print 105

Print Real Estate Marketing Automotive 105

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. They minimize their inner bias.” It’s hard to distinguish sometimes.”

Survey 165

Survey Data Media Ethics 165

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

Prowly

FEBRUARY 13, 2025

This online reputation management tool allows you to follow social media platforms, forums, and news websites. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Thanks to it you have the possibility to put down a crisis before it gains momentum.

Software 104

Software Reputation Examples How To 104

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! What is information overload? It can also contribute to burnout and information anxiety.

Pitching 54

Pitching Media Media Relations Writing 54

PRSay

NOVEMBER 20, 2024

Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. Without the watchdog of journalism to inform the citizenry in news deserts, government spending tends to increase, as do borrowing costs and corruption, he said.

Local 140

Local Newspapers Journalism Radio 140

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #1 About the survey Cision conducted its 2019 State of the Media Survey in February 2019.

SEO 60

SEO Media Relations Pitching Report 60

The Hoyt Organization

SEPTEMBER 21, 2024

Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. 3D printing is being used to create personalized prosthetics and implants for patients. So here are four innovative public relations tactics to elevate awareness, build trust, and win more clients: 1.

Healthcare 91

Healthcare Industry Strategy Case Study 91

ImPRessions - Crenshaw Communications

APRIL 26, 2016

A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. An exec I worked with once told me he didn’t exist until he saw his name in print. The final outcomes of any media relations effort are never 100% predictable. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Landis PR

JULY 12, 2021

For more information visit www.thegomezrules.com or purchase on Amazon. Related articles: The Power and Glory of Sportswriting – New York Times. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal.

Meeting 128

Meeting Sports Media Print 128

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships.

Print 112

Print Trends Agency Media Relations 112

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

This focus also prevents firms from falling into the trap of “quantity over quality” when setting a media relations strategy. The best clients feed agencies information early and often. Today’s PR agencies do much more than media relations. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? Think about what kind of audience you want to see your information,” she says.“What

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: A PR View of Media Bias [Survey Data] ).

Survey 183

Survey Marketing B2B Study 183

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. As a result, Patty says, it’s important to make our content make sense wherever the reader is accessing it, so stories no longer appear in print alone. “We

Mobile 120

Mobile Print Trends Twitter 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120