5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

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Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . How PR Teams Manage the Unexpected.

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ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

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ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

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Reputation Us

JANUARY 7, 2022

The Center for Disease Control and Prevention (CDC) has an incredibly daunting task to keep American citizens informed about the latest Covid developments AND constantly offer their science-based recommendations. Message Unity Training. Media Training. Speaking with the media can be a daunting experience.

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy. Media training. PR strategy.

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ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

A briefing documen t includes basic information about a journalist as well as deeper insights on their point of view, relevant stories, and more. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

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Presspage

NOVEMBER 8, 2024

Information is shared in real time and as the emergency unfolds to keep audiences informed and stakeholders reassured. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop. What is crisis communication?

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ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Company spokespersons often share useful information or data we might not even know during a journalist discussion that can be applied to future outreach. Or they may divulge information not intended to be public. You will also want to know how the journalist reacted to the information and whether anything was incomplete or unclear.

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Flack's Revenge

AUGUST 4, 2022

While the media training we provide at Fusion PR often focuses on story telling, the art of bridging to key messages, and navigating tricky questions, Brette teases out the more personality and stylistic-driven factors that can demonstrate confidence and authority. Setting (where are you in space and time)? Brette Goldstein.

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ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. It would have been more effective to say, “I am very sorry that our customers’ information was stolen on my watch.”. Scandal: 2018: Not informing the users of a massive data breach.

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Prowly

APRIL 11, 2025

When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. With Prowly, you can set up an alert for a negative spike in mentions and get the information you need straight to your inbox.

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Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

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ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Always accompany clients to interviews.

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Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

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Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. Get connected!

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ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

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Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? That’s not a bad answer, per se, because it communicates real information. Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training.

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Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Contact information : Ensure journalists can quickly get in touch. The angle or information you highlight for one journalist or media outlet might need to differ for another.

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Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

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Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

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PRSay

MARCH 25, 2019

There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” Though transparency is key, it’s important to realize the risks of sharing sensitive information digitally. Hackers can also find and release damaging internal correspondence and documents.

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Deirdre Breakenridge

MARCH 25, 2015

Social media gives us the ability to know a lot of information about a person. One, it shows they are thinking and they really want to share information through my community because they feel it would be beneficial. Media Media Training PR 2.0 And, two, it also shows you really want to work with me.

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The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. Be ready to be open and transparent and share as much information as you can. Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training.

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ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. Take that information to heart, along with the rest of our PR tips to help you prep for the next major cultural happening. We once worked with a sleep expert, retained to talk about sleep and Daylight Saving Time, who inadvertently (?)

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PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. Since 1994 he has specialized in writing crisis communications plans and media training.

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Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%). Digital PR training.

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ImPRessions - Crenshaw Communications

APRIL 11, 2024

The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training. The great majority of those aware of President Ali’s interview will only have seen the two-minute clip that circulated on social media.

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5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements.

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The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. It’s easy to lose one’s chain of thoughts and deliver non-factual information that may be used against the company. This is key during a crisis when emotions run high.

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PRSay

APRIL 2, 2020

Communicators can also be the “helpers” to the media right now. Whether you have important COVID-19 information for them to share or an unrelated story that is so thorough it makes their story creation process easier — continuing to be a credible and reliable resource to journalists is the best thing you can do right now.

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PR for Anyone

NOVEMBER 11, 2021

Access is simple and providing information is so easy to do. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Are you sharing information? So you can see how these two are starting to mix together in today’s digital world.

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PRSay

FEBRUARY 28, 2023

Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.”

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PRSay

JULY 26, 2017

So I started to seek more information and set a goal.”. She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. It was far from easy. New tech advantages.

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