ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

Pitching 179

Pitching Training Media Relations Consumer 179

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . How PR Teams Manage the Unexpected.

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. I’ve done bad pitches.

Pitching 130

Pitching Media Fashion Interviews 130

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Go the extra mile to find contact information, and then share it with the influencer. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 116

Pitching Transportation Report Travel 116

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Vomiting marketing jargon.

Interviews 251

Interviews Media Television Media Training 251

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.

Pitching 209

Pitching Radio Course Journalism 209

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. Company spokespersons often share useful information or data we might not even know during a journalist discussion that can be applied to future outreach. Chime in if necessary. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 174

Report Local Media Pitching 174

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. Take that information to heart, along with the rest of our PR tips to help you prep for the next major cultural happening.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” I’ll walk you through the wrinkles: Select a few key people who have access to information and seem to be “in the know” when things change. Talk to each “informant” for 30 minutes, once per quarter. Get more media pitching knowledge from Michael Smart here.

How To 141

How To Pitching Course Media Relations 141

PRSay

AUGUST 17, 2020

We will reveal the following information from the survey: How 2020 has changed newsrooms across America. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. I’m presenting our full findings during a PRSA Case in Point on Aug.

Media Relations 158

Media Relations Journalism Media Survey 158

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Follow the system above. PR FOR ANYONE.

Publicity 130

Publicity Pitching Small Business System 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Conduct media training early. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. Next week I’ll be talking about PR Myth #3 which is that PR generates sales.

Pitching 130

Pitching Television Interviews YouTube 130

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. “The Journalists are gathering information in new ways. That means PR pros need to get used to our new normal amid the pandemic.

Journalism 211

Journalism Report Interviews Meeting 211

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PR for Anyone

NOVEMBER 11, 2021

Access is simple and providing information is so easy to do. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Are you sharing information? So you can see how these two are starting to mix together in today’s digital world.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120

B2B B2C Product Launch Creativity 120

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

PR for Anyone

APRIL 13, 2022

According to Tech Jury: Video is the number 1 source of information for 66% of people. I want to make sure you guys are armed and ready to pitch the media. And at the end of the day, I just want you to start putting out great content and start pitching the media. The global video market was valued at $39.61

Video 130

Video Strategy YouTube Pitching 130

Prohibition

APRIL 24, 2020

It’s also really important that you make sure you have all the information they might need or ask for to hand. Be clear and concise when pitching to journalists during the pandemic. Also try and grab their attention in the subject line – make it fun or engaging as if not, they may hit delete straight away.

Pitching 62

Pitching How To B2C Meeting 62

PRSay

JULY 30, 2018

She encouraged me to take on national pitching as a short-term project. Whether pitching local or national, your first priority is putting yourself in your contact’s cubicle and determining: What type of information would this person’s audience appreciate? Get more media pitching knowledge from Michael Smart here.

Local 100

Local Pitching Media Relations Report 100

Shift Communications

SEPTEMBER 14, 2017

Very often they’re the ones writing press releases, media releases, analyst briefs, social posts, etc. If you get a pitch from a PR agency on behalf of a client, chances are it’s an AE sending it to you. If they do their job right, you’ll welcome it because it will be relevant, timely, and valuable information.

Agency 87

Agency Internal International Media Training 87

PRSay

JANUARY 2, 2020

In the information age, it is impossible to process every input and complete every request that comes your way. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Your job is to be effective.

How To 148

How To Training Creativity Storytelling 148

Bad Pitch Blog

MAY 5, 2009

No matter what business you’re in or promoting, if someone wants media attention, someone in the media will someday want to speak to customers. Likewise, when you have information on your customers you don’t have to panic and can instantly be proactive and pitch them as a part of the story.

Pitching 40

Pitching Media Training Training Education 40

Landis PR

OCTOBER 25, 2021

The appetite for information doesn’t follow an antiquated nine-to-five work week. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., COVID information fatigue is high. Communicate when necessary, with complete and compact information. you’re a reliable source.

Healthcare 98

Healthcare Communications Measurement Resources 98

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. I make a plan and I stick with it. PR FOR ANYONE.

YouTube 130

YouTube Video How To Pitching 130

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Author information Daniel Cohen Owner & Lead Writer at RedShift Writers Daniel J.

Marketing 104

Marketing SEO Writing Engineering 104