Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. URL: [link].

Pitching 120

Pitching Newspapers Advertising Advertising 120

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. The name doubly fits, since our job is to manage TMI (“too much information”). One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. It’s not easy to consistently gather, house and maintain up-to-date information on influencers.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 97

Pitching Twitter Social Media Agency 97

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. I’ve removed identifying information (just using the pitcher’s initials) as well as information on the product itself. Here it is.

Pitching 104

Pitching Social Media Newspapers Blogging 104

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral. The takeaway?

Pitching 159

Pitching Social Media Fashion Newspapers 159

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news.

Community 88

Community Newspapers Education Resources 88

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education Internal 250

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Then if I want to know more, I will request phone numbers so that I can get the information myself.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

FEBRUARY 18, 2025

2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be.

Examples 104

Examples How To Product Launch Print 104

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. No matter how words are used, they are the basis of sharing information. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Language is everything. However, language does provide a beacon.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

Remote PR Jobs

SEPTEMBER 25, 2023

An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. It also needs all of the material that supports the facts in the story in order to fact check, so writers should be prepared to disclose all of this information.

Pitching 100

Pitching How To Guidelines Newspapers 100

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. Beyond creating a buzz, generating leads and informing an audience (all things social media is great for) it really comes down to a question of credibility. Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 166

B2B Case Study Survey Content Marketing 166

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

PRSay

JANUARY 16, 2018

In France, I understand the gist of a newspaper story. No matter how words are used, they are the basis of sharing information. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Language is everything. However, language does provide a beacon.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Cision

MAY 18, 2017

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

FEBRUARY 4, 2016

Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. Save time and stay informed on your most important, relevant news coverage with daily, customized news briefs. Premium Services.

Analytics 120

Analytics Newspapers Software Google 120

Bianchi Biz Blog

SEPTEMBER 9, 2024

Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. It’s been more than 50 years.

Meeting 91

Meeting Automotive Newspapers Media 91

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. We polished that old blog post up: made sure the information was current, re-wrote headlines and subheads, added a new call-to-action (CTA), and got it ready for a larger audience. But then something else happened.

Pitching 115

Pitching Media Relations Survey Advertising 115

PR in High Definition

MARCH 26, 2020

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. Here’s four things we learnt: Half and half. And that goes for both coronavirus and non-coronavirus related stories.

Media Relations 83

Media Relations Media Newspapers Print 83

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183