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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said. million in penalties for alleged violations involving its targeted-advertising practices.

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Leveraging Data Analytics for Informed Investor Relations

Presspage

In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. PR supports demand generation.

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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

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The Rise of Workplace Wearables

PR in High Definition

However, while consumer attitudes towards wearable technology are largely positive at this moment in time, there have also been growing examples in recent years of how the technology could be leveraged within the workplace – across many different sectors.

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. We all take information, assumptions and data differently. We’re not in a technology company.

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