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A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. PR supports demand generation.
These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Provides the support, information and expertise we need.” Active thought leaders in their category / sector.”
Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Identify gaps in your data and opportunities to gather more valuable information directly from your users.
Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. Also, make sure that it’s compliant with privacy laws such as GDPR. This means that pitching must start with the right data and end with measurement.
Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.
A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. On April 15, 2014, Google had a one day sale of its Google Glass. So why am I writing about this?
For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.
The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.
The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.
This means: Acknowledging issues quickly and taking responsibility Providing accurate, complete information Putting stakeholder interests first Taking meaningful corrective action Maintaining transparency throughout Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a model of ethical crisis response.
In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”
For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.
Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers.
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This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs. Platform Selection and Management Choosing the right technology platform supports program success.
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You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars.
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With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking.
By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. And data privacy is a double-edged issue for technology companies because they benefit from ever-more-granular user behavior information for targeting ads.
This holistic view of marketing and sales will inform how we approach integrated campaigns for our clients, ensuring that their messaging leads to meaningful, long-term results. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.
That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Technological advances are commonplace and there is nothing inherently improper about using a reliable artificial intelligence tool for assistance,” the judge wrote. Action steps Don’t go it alone!
In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”
The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise.
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New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].
Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Here, if you got in early, you may have captured some great coverage about the technology’s promise.
” However, for some services, Facebook’s function extends beyond easier log-ins and simple information sharing — it informs the entire app experience. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy.
Leverage Customer Data Gather information about customer behavior, preferences, and interactions with the product. Overcoming Challenges Ensure that the data is accurate, complete, and compliant with privacy regulations. Some organizations may be hesitant to embrace new technologies or processes. Track key metrics (e.g.,
Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. “How can any Canadian CEO freely communicate with their board of directors or staff if sensitive insider information can now be seen by government employees with no checks or balances?
In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.
In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.
They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.
RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Impact : Customers, employees, or investors may lose confidence in the companys ability to stay on the forefront of technology, damaging confidence.
Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.
As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. Managing AI’s downsides could become a huge challenge for the PR profession.
Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.
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