Remove Information Remove Privacy Remove Technology
article thumbnail

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. PR supports demand generation.

article thumbnail

The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

article thumbnail

PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Provides the support, information and expertise we need.” Active thought leaders in their category / sector.”

B2B 179
article thumbnail

Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Identify gaps in your data and opportunities to gather more valuable information directly from your users.

Privacy 78
article thumbnail

Building a perfect pitch? The story is in the data

Onclusive

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. Also, make sure that it’s compliant with privacy laws such as GDPR. This means that pitching must start with the right data and end with measurement.

Pitching 370