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With more than two decades of experience in public relations and military publicaffairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military publicaffairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations. . •
Air Force, where he spent most of his career in publicaffairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in publicaffairs. The way information is produced and consumed has changed vastly in those eight decades. Perdue, is retired from the U.S. That’s not right.
Over his 22 years as publicaffairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the publicaffairs office there are just two of us — there used to be five, and then there were four, and then three.
Public relations, corporate communications, publicaffairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.
We discuss his experience of upholding ethics in publicaffairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated publicaffairs firm, was […].
Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). What specific areas of public relations in the APR credentialing process directly relate to military publicaffairs officers?
But one detail that interested communicators was that it brought on PR agency Definers PublicAffairs to run political-style oppo against competitors like Google and Apple. As for the ethics of spreading competitive “dirt,” most PRs would agree that the line is crossed when misleading or false information is used.
Our efforts include professional development webinars, group membership discounts, supporting the APR+M and sharing Silver Anvil Case studies with military officers at the Defense Information School. Navy broadcast journalist, retired VA PublicAffairs Officer, and owner of Paula Pedene and Associates.
Set in a “radio show” format, we opened the calls with leading news from VHA’s COVID-19 cases and information from the top. We provided weekly training sessions to ensure that publicaffairs officers could hone their skills. We then took a look at our “World in Data” statistics to keep an eye out on the transmission worldwide.
Army PublicAffairs Officer (PAO). These include my first experience as a student at the Defense Information School (DINFOS), commander and PAO in Afghanistan, and candidate for the Accreditation in Public Relations + Military Communication ( APR+M ) credential. But once again, I never gave up.
Zach is the Chief Innovation Officer at Kivvit, a national data-driven publicaffairs & strategic communications agency. Kivvit specializes in data-driven publicaffairs work, reputation management, and crisis communications. ZS : There is so much information that it’s breathtaking.
The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. Regarding voting … Continue reading Who do Americans Look to for Election Information? 14-15, 2022, in Colorado (805 voters), Georgia (809 voters), and Wisconsin (501 voters).
Even just having real-time data to share with clients helps manage concerns and inform decision making . We recently had a conversation with a publicaffairs client. Everyone’s aware that publicaffairs and communications is not just about influencing MPs direct or getting newspapers to cover your story.
I had been enjoying my time as a publicaffairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). It was a risky move because it meant disclosing information that had numerous protections around it. Such a scenario presented itself to me in 2010 and 2014. We were a top-performing hospital.
The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. Theresa Carpenter, APR+M is an active-duty publicaffairs officer for NATO Allied Maritime Command. The military as a whole faces a severe recruiting crisis.
The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. For the sake of clarity, I'll state the obvious.
The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have done a ton of media work as I am the PublicInformation Officer as well for our agency.
Overall, communication leaders reported higher-quality relationships with marketing and publicaffairs and lower-quality relationships with finance and information technology (IT). The communication function is commonly combined with marketing, followed by publicaffairs, and advertising.
A 1993 study he presented to the Defense Information School on ethics in military publicaffairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. A native of Forest City, N.C.,
The investment community increasingly expects to be informed on company commitments to and actions on these concerns. We argue that issues related to ESG have been the domain of public relations and publicaffairs practitioners for at least 50 years.
In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” For more information about APR month and the Accreditation process, visit this link. PublicAffairs Officer, VA Tennessee Valley Healthcare System. Tulsa, Okla. “I
Given my background and our legislative successes, I feel like we are in a unique position to expand our publicaffairs practice. . You’ve worked with a number of publicaffairs organizations. I am looking forward to more account management and business development opportunities. What else can I provide?
My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. APR+M, teaches public relations full-time at University of Wisconsin – Whitewater.
This information will help inform any future content PR strategy and whether you want to use your CEO’s brand to get your comms out. This includes likes, comments, shares, and retweets. Analyzing which posts generate the most engagement can help identify what type of content is most effective.
It made sense that I should be in the nation’s capital to study publicaffairs and obtain more real-world experience, so I moved to D.C. And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business.
This will enable you to ask informed questions and have meaningful conversations. Additionally, ensure that your business cards or LinkedIn profile are updated, so you’re ready to exchange contact information. Daily is a retired Marine Corps Colonel PublicAffairs Officer and lives with his wife, Clare, on a ranch in San Diego.
(Karen Naumann, Senior Instructor, PublicAffairs & Communication Strategy Directorate · Defense Information School). In the article, “Countering the Falsehoods of Information Disorder,” Karen Naumann writes in Strategies & Tactics about three kinds of troubles that an organization or individual can face.
By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.
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publicaffairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Understand your supporters.
“You learn the vernacular of your industry, build your career and arrive in the C-Suite to discover you need communications skills — not marketing and public relations tactics, but strategic communications and reputation management,” said panelist Lynn Costantini, Ph.D., This knowledge builds my value as a chief information officer.”.
A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. Some 44% worry that accurate information will be presented to favor one side or the other.
PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, publicaffairs, or advertising.
How has the publicaffairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house publicaffairs staff. How does research inform your communication strategy? What role does social media play in your job? What else is involved?
In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and publicaffairs research. How does research inform communication? What role does social media play in your job?
With 14 years of experience in publicinformation, the former journalist and mother of three boys sent in her application last August. Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. Her goal was to take the test in June 2020.
In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Benchmarking. Only report on what matters. But don’t take my word for it though.
The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, publicaffairs officer, or information officer.
Be as specific as you can and include information, such as demographics, socio-economic data and online habits and behaviors. By ensuring your objectives are quantifiable, you’ll know exactly when you’ve reached them and you’ll be able to track how you got there. Create a plan. Start by identifying the target audiences you want to reach.
“Practitioners worked to lift the voices of medics and scientists against the ever-present flood of misinformation so that both politicians and the public can make decisions based on the reality of the virus and its effects,” said Alastair McCapra, CEO, CIPR. This included participation in BBC and Sky documentaries about the crisis.
There are different types of PR specialists who are experts in their fields–fields such as publicaffairs, or social media. With publicaffairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. PR Specialists. PR Managers.
Do PR professionals present accurate and truthful information? So, the message “SlideShare is joining Scribd” isn’t wrong but it is omitting relevant and important information for users to know. There are many who present information and insist on newsworthiness because that is what their stakeholders demand. Cherry-picking. “I
Managing perceptions is a PR approach that shapes narratives to influence how publics interpret and responds to information, events, or organisations. Here we go: Perception Management Perception management is a strategic PR method that seeks to influence how audiences interpret and respond to information, events, or organisations.
She is now just the ninth host for the longest-running prime-time news and publicaffairs program on television. We have to try our best to put out truthful information. People come, at times, to the news with their own political agendas that influence how they take in information. But as reporters, the No.
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