Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Use this information to power your story.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

JUNE 14, 2017

People are willing to share their opinions about what makes a product good or bad, and you can use that information to tailor your stories so they have the greatest impact. This is storytelling 101 — without these elements, you don’t have a story. If you’re not sure what your audience is looking for, ask them.

Storytelling 142

Storytelling Branding Brand Consumer 142

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

PRSay

JANUARY 20, 2025

Lets explore what we as communicators can learn from Dr. Kings approach and how we can apply these lessons to advise, inform and inspire in a world that is still grappling with inequality and division. As communicators, storytelling is our most powerful tool. His stories transcended statistics and brought humanity to the forefront.

Communications 147

Communications Leadership Storytelling Ethics 147

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Nothing can hold back people determined to make a difference through the power of story.

Branding 306

Branding Brand Storytelling Resources 306

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. The modern communicator is not just a great storyteller. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. The National Geographic Society combines science and storytelling to illuminate and protect the wonder of our world. Your question framed it nicely: fostering connection [and] emotion as the storyteller.

Communications 79

Communications Nonprofit Storytelling Education 79

Deirdre Breakenridge

NOVEMBER 13, 2017

While marketing is the force that drives someone to buy or engage in a product or service, PR is the force that gets the message across in an informative yet persuasive manner. Storytelling will become more creative. This growing source of information makes it hard for certain companies to get their stories noticed.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. The biggest change, McQuivey argues, will be a pivot to storytelling and relationship building — something earned media professionals have been doing forever.

Advertising 272

Advertising Advertising Storytelling Media 272

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

MARCH 22, 2025

The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications. These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. PR materials can highlight these credentials to demonstrate program quality and professionalism.

Strategy 78

Strategy Sports Training Transportation 78

Agility PR Solutions

OCTOBER 30, 2023

Trends are fickle in the information age. In addition, you must also compete with this current generation’s […] The post Data-driven storytelling: PR’s next big adventure—here’s how it works appeared first on Agility PR Solutions.

Storytelling 114

Storytelling Data Trends Communications 114

5W PR

DECEMBER 23, 2024

Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

5W PR

NOVEMBER 5, 2024

They encourage stakeholders to take action, whether it’s making a purchase, supporting a cause, or sharing information with others. Consider using storytelling, humor, or inspirational language to connect with the audience on a deeper level. This information will help brands tailor their messaging accordingly.

Strategy 78

Strategy Communications Crisis Management Media 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

5W PR

NOVEMBER 7, 2024

Storytelling around these medications, however, requires a careful balance of information that highlights efficacy, promotes realistic expectations, and respects medical guidance, especially as side effects and criticism are frequently highlighted in the media.

Communications 78

Communications Education Storytelling Consumer 78

Stephen Waddington

MARCH 17, 2021

I had to balance that with the fact that I’d been witness to so much and had a stack of information which I felt strongly it was in the public interest to reveal. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. However, you may find that further technologies are needed for proper communications measurement. Katie Watson. VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. As humans, we are hardwired to respond to stories.

Storytelling 91

Storytelling Branding Brand Consumer 91

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. As storytellers, we’re taught to show, not tell. Insist on examples.

How To 310

How To Transportation Software Employee 310

Sword and the Script

FEBRUARY 25, 2025

So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. The message I took from that book was delivering content the same way a news site did: offer valuable information to obtain subscribers of suspected customers.

B2B 142

B2B Marketing Content Marketing Storytelling 142

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Let’s explore how to develop each of these components effectively.

Branding 78

Branding Brand Guidelines Storytelling 78

PRSay

MAY 13, 2020

The need for it as a way to inform and connect with your audience is greater than ever. They want information and answers. Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. The world is different, and so is your brand’s message. Now is the time for content marketing.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Their advice and judgment is informed by experience, and PR thrives on a blend of experience and fresh ideas. . Be Responsive. In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

It’s audio-only and connects the audience and speakers by letting them share information in real time. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Twitter 405

5W PR

OCTOBER 18, 2024

That means creating high-quality content that is informative, engaging, and relevant to the target audience. Use storytelling techniques to make content more memorable. Use data-driven insights to inform future decisions. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR professionals and journalists alike are still grappling with what to do when a platform that had been a central conduit for information becomes a minefield of brand-unsafe content and unreliable narrators. Where’s that “replacement Twitter” we asked for, anyway?

Trends 320

Trends Mobile Twitter Consumer 320

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Heading off the negative also means acknowledging what’s occurring, and letting people know you’re aware, accountable and getting more information.

Communications 196

Communications Storytelling Groups Community 196

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities.

Tools 354

Tools Resources Internal International 354