Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Inspire Action.

Trade Shows 209

Trade Shows How To Conference Examples 209

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. PR professionals need to understand what technical information can be shared publicly versus what requires special handling or licenses.

Technology 78

Technology Communications Training Education 78

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. For some brands, the virtual format made it easier to share information. Read on to decide if a virtual trade show is right for your business.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Cut your teeth on low-hanging fruit. . CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Presspage

MARCH 25, 2025

Proactively share assets, quotes and other relevant information before your contact has to ask! Industry events, conferences, and trade shows are prime opportunities to connect with journalists in a way thats more personal - and more memorable. Want extra credit? Final thoughts Not every pitch will land - and thats okay.

Media Relations 78

Media Relations Writing How To Pitching 78

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. If you are not investing in a booth, or announcing at a show, set your expectations accordingly. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. In that, it creates an efficient environment for information gathering and research.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. In this update, Facebook specifically noted that editorial news content from highly trusted sources that users felt were informative, would continue to be surfaced within Facebook.

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A good rule of thumb when carving out a thought leadership position is to test notions against the “Four I’s” – innovation, information, instruction and inspiration. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Be flexible with times and locations and have information available and accessible including flash drives of press materials and images.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Cision

FEBRUARY 19, 2016

Ensure that any press kits you are sending have real and useful information. If you have sent an item to be reviewed, verify that the product has reached the intended staffer, and include any details and relevant information. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.

Pitching 120

Pitching How To Trade Shows Case Study 120

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JANUARY 26, 2016

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences. It’s no secret that visual content is taking over. Videos and images are also great.

Media 120

Media Pitching Trade Shows Infographics 120

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Brand 36

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is.

Media 120

Media Trade Shows Print Advertising 120

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

Sword and the Script

MAY 16, 2020

45% said information relevant to their audience; 17% said a clear news hook; 15% said avoiding jargon; 8% said quotes that “add depth to a story”; 6% want typo-free releases and just 4% want more multimedia elements. Respondents did not have the option to choose “no preference” on this question, a Cision representative confirmed by email.

Survey 173

Survey Media Relations Pitching Media 173

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? For more information on Chris Schermer’s Minneapolis agency, visit www.schermer.co

B2B 71

B2B Interviews Crisis Trade Shows 71

Rock the Status Quo

MAY 18, 2015

If it seems appropriate, look for a submit form or contact information, and begin the process to get yourself (or your key executive) included. Look for industry conferences, trade shows and associations. Being listed in these directories can help for both online and offline opportunities.

Publicity 100

Publicity Trade Shows Google Twitter 100

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. These folks have access to tablets as well and are using multiple screens to get their information. Business is realizing just how powerful a tool video online can be. 2015 Global Trust Barometer).

Video 100

Video Mobile Trade Shows YouTube 100

ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. But this was only possible because much of the Apple Watch information has been leaked, and developers were in the know.

Product Launch 120

Product Launch Trade Shows Insurance Insurance 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Landis PR

NOVEMBER 15, 2021

” It is sharing information with an audience that is actionable, useful and predictive. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Photo courtesy of Unsplash. Brianne Murphy Miller, LCI.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 103

B2B Trade Shows Survey Study 103

Flack's Revenge

JUNE 2, 2015

While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion). booked through their account team) per year.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. take: That function doesn’t give you nearly enough information, and it’s best to think of it as a starting point. Dig into each workflow and list all of that glorious information in your spreadsheet. Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 100

Transportation Meeting Newspapers Media 100

5W PR

APRIL 13, 2020

If the information isn’t relevant, it’s only going to be ignored or overlooked, which is not the point of a public relations strategy. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions.

Internal 78

Internal International Retail Trade Shows 78

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Once you have this information, look for events that attract attendees with similar profiles, then narrow down the list to ones that align with your brand’s vibe. So how do you decide whether to take a risk? About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. And for information about exhibiting at CES2025, keep an eye on the CES website here.

Automotive 111

Automotive Technology Transportation Trade Shows 111

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem.

Media Relations 85

Media Relations Media Trade Shows Journalism 85