PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Interesting information cuts through the clutter.

Creativity 187

Creativity Writing Storytelling Study 187

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 172

Writing Energy Communications Report 172

Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Learn from it, tweak it, and try again. Want to craft a killer media pitch?

Media Relations 78

Media Relations Writing How To Pitching 78

PRSay

NOVEMBER 11, 2024

Information that’s not relevant to their audience, according to Greentarget. So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. When the St.

Report 152

Report Writing Engineering Study 152

PRSay

SEPTEMBER 10, 2024

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 162

Writing Newspapers Web LinkedIn 162

PRSay

AUGUST 6, 2024

ET for a writing refresher with Ann Wylie. Write quotes that sound human, not like a computer spit them out. Illustration credit: tutti_frutti The post 3 Ways to Write Better Executive Quotes for Your News Releases first appeared on PRsay. Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m.

Writing 182

Writing Automotive System Leadership 182

Prowly

OCTOBER 23, 2024

Dawn adds notes and tags to each contact card so she always has the information she needs at hand. Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. Since she works with musicians, her tagging system is based on musical genres.

How To 211

How To Pitching Analytics Software 211

Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 362

Blogging Writing Education Publicity 362

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals.

Writing 104

Writing Communications How To International 104

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case. Put all of the information you’ve gathered so far into a written business case document. Business case writing best practices. The purpose of the business case is communication.

How To 396

How To Measurement Writing Data 396

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

OnePitch

JUNE 18, 2024

Stephanie Palazzolo is an AI reporter at The Information covering artificial intelligence startups, VCs, tech giants and research. Stephanie also writes AI Agenda, The Information's daily newsletter.

Writing 102

Writing Report Media 102

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370

Pitching Data Privacy Writing 370

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. During my first week as a PR Assistant, I was taking in a lot of new information which led to many questions.

How To 301

How To Writing Tools Energy 301

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

Cision

JUNE 24, 2021

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas.

Writing 283

Writing Blogging Media 283

Prowly

MARCH 2, 2022

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.

Twitter 290

Twitter Writing Marketing How To 290

Business Wire

FEBRUARY 1, 2019

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.

Social Media 286

Social Media Media Writing Media Relations 286

Cision

DECEMBER 7, 2017

Cision’s PR software provides a media database for the quick collection of contact information, in addition to media monitoring, news release distribution and engagement analysis. Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content?

Pitching 298

Pitching Software Construction Writing 298

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” When employees are informed, this leads to trust. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 211

Writing Communications Marketing B2B 211

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. Curious, I pressed for more information and asked for the origin of the data.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . The quotes in a release should offer valuable information that adds to the story. Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Writing Agency 368

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Visual representations not only validate your claims but also make complex information more digestible for your audience. Start writing your next standout case study today!

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. But, in fairness to my AI companion, I fed it very little information. ChatGPT has real limitations. The results were underwhelming.

Tools 353

Tools Trends Creativity Web 353

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

ImPRessions - Crenshaw Communications

JUNE 27, 2022

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s useful to gain insight on planned stories and to let them know about your clients informally, but most importantly, you want to get to know them.

Social Media 322

Social Media Data Report Tools 322

Cision

APRIL 25, 2017

Information is everywhere. If we wrote about false information, we worried we’d help disseminate it. Any solution to stopping the spread of misinformation, he added, would have to involve social platforms, because that’s where much of the false information is gaining traction. That’s where the Associated Press steps in.

Facebook 303

Facebook Newspapers Local Crisis 303

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Insurance 109

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. If necessary, feel free to use a subheadline to provide additional information or keywords. .

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

Writing 310

Writing LinkedIn Social Media SEO 310