Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Flack's Revenge

OCTOBER 15, 2020

Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? The media alarm over this also says something about how they cover tech. The irony is that pitches from startups often go ignored by major media.

Leadership 282

Leadership Social Media Facebook Trends 282

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Corporate 370

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 88

Survey Media Relations Report Media 88

PRSay

JANUARY 1, 2020

Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Avoid relying on Instagram likes.

Publicity 166

Publicity Storytelling Instagram Pitching 166

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. That’s the ultimate goal of great media relations — just not so soon.

Pitching 123

Pitching Media Relations Journalism Instagram 123

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. They are trusted by their followers, too.

How To 153

How To Media Nonprofit Newspapers 153

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 183

Survey Marketing B2B Study 183

Cision

JUNE 21, 2016

What’s your secret to media relations success? Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. Press releases and pitches will always have a place, but we do need to evolve as our audience does. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Prowly

FEBRUARY 13, 2025

This supports understanding what is being said about your brand on social media and helps in managing your brand online. This platform offers comprehensive features tailored to enhance public relations efforts. With this online reputation management tool you gain access to an extensive media database of over 1 million contacts.

Software 104

Software Reputation Examples How To 104

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

PRSay

OCTOBER 30, 2024

Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. Now you’ve got the President of the United States sending out an Instagram or a TikTok post to say, “I’m stepping down.” Newsrooms are shrinking.

Trends 60

Trends Print Social Media Reputation 60

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden.

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 26% of reporters said they’d like to spend more time on Instagram.

Social Media 112

Social Media Report Survey Media 112

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The announcement also noted the company is adding analytics for Instagram messaging.

Instagram 160

Instagram Technology Resources Employee 160

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Blog post research. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Landis PR

JANUARY 28, 2025

Harnessing Social Media Effectively Social media is a powerful tool for healthcare organizations to connect with potential leads. Platforms like Instagram, LinkedIn, and others allow you to share educational content, promote services, and engage in real-time conversations.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Despite journalists’ reliance on social media, the way they interact with communication professionals has not changed. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 98

Media Sports Agriculture Pitching 98

Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. START REACHING OUT TO JOURNALISTS FOR FREE What does Agility PR do?

Tools 104

Tools Software Enterprise Crisis Management 104

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Corporate 195

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer.

Measurement 182

Measurement Advertising Advertising Agency 182

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Barbara Rozgonyi , CEO CoryWest Media. ” She lives in Charlotte, NC where she loves to capture photographs of southern living to share on Instagram.

Pitching 52

Pitching Radio Training Media Training 52

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Instagram wasn't big at that time. I wouldn't say that the influencers changed the game on how to do proper media relations.

YouTube 71

YouTube Pitching Instagram Media Relations 71

Cision

JULY 17, 2015

Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”. Need to build a client’s marketing strategy on Instagram?

Groups 120

Groups Newspapers Instagram Survey 120

Cision

AUGUST 2, 2016

You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? You need to be aware of the media’s needs and be able to support in filling that need effectively. My favorite social media platform is…Instagram, although Snapchat is gaining fast.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? Did the reporter get the email?

Software 79

Software Tools Pitching Media Relations 79

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Give our services a try.

Company 115

Company Survey Pitching Report 115

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. It’s going to be the full City Hall designed-for-Instagram experience that you’d expect from Sarah Hall and I. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Facebook 60

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104