Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. million users in 2023 Instagram : 2.30 Social media use, meanwhile, continues to rocket, across a growing number of platforms. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. With the internet we no longer have a choice of 5 or 6 critical voices but thousands, each catering with expert knowledge and passion for niches that a selective newspaper wouldn’t deign to cover.

Newspapers 60

Newspapers Energy Print Journalism 60

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. Move over newspapers, magazines and television. They don’t tune-in to “Good Morning America” or the 6 p.m. Tip 3: Collaborate with n ano-influencers.

Television 158

Television Instagram Consumer Newspapers 158

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 157

Print Newspapers Google B2B 157

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. My favorite social media platform is…Instagram. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform.

How To 153

How To Media Nonprofit Newspapers 153

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Social media has completely changed this.

Sports 150

Sports Television Social Media Newspapers 150

Cision

NOVEMBER 28, 2017

Those contacts are thus referred to as influencers, and they can range from traditional magazine editors to Instagram celebrities to broadcast personalities to parenting bloggers. — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

JULY 27, 2016

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Let’s say you decide to add Instagram to the mix and create a hashtag for the contest you’re holding. There’s a reason we’ve become so analytics-centric in the business world.

Marketing 120

Marketing Analytics How To Television 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. Not only does Instagram boast 300 million active users, but it also has the ability to tap into Facebook with a simple photo-linking ability.

Journalism 120

Journalism Social Media Media Study 120

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! How do you resource that?

Case Study 113

Case Study Journalism Study Instagram 113

5W PR

MARCH 16, 2020

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time. This is no longer the case. Resources at the Touch of a Button.

Social Media 97

Social Media Publicity Newspapers Media 97

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They rarely (if ever) watch the news or read a newspaper. Meanwhile today’s Millennials and Zers are off making millions playing video games and being content creators on Instagram and YouTube. Two generations. Living very different lives. One generation still watches the evening news.

Communications 106

Communications Newspapers Trade Shows Sports 106

Communications Conversations

FEBRUARY 21, 2020

We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

JULY 28, 2015

Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared.

Media 120

Media Viral Newspapers Digital PR 120

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. They will look for an employer who satisfies their family’s needs. What, if anything, can legacy media organizations do to engage this audience?

Journalism 148

Journalism Newspapers Policies Writing 148

The Hoyt Organization

MAY 26, 2024

They asked Callum to market their brand and their popularity increased dramatically, thanks to his Instagram Stories and Facebook posts. Her sponsored Instagram post and photo attracted much attention to the accommodation brand. The LA Times described the Carlsbad Flower Fields as ‘Instagram ready” in an article in February 2022.

Travel 90

Travel Industry Tourism Hotels 90

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations? If your speakers have a large following on social, leverage them to generate more noise around the event.

Conference 120

Conference How To Infographics Leadership 120

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 149

How To Social Media B2C Television 149

Cision

AUGUST 24, 2015

ClickZ estimates that the value of an Instagram follower is ten times that of a Twitter followe r (although I don’t think that can be extrapolated to mean that any Instagram post is worth $250). The newspapers! A tweet more-or-less has an expiry as a feed continued to populate.

Newspapers 120

Newspapers Instagram Writing Examples 120

Bianchi Biz Blog

FEBRUARY 1, 2024

While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Most influential media for consumer communication in Japan In Japan, traditional media maintains considerable strength, exemplified by entities like NHK (national broadcasting), Nikkei Newspaper, and Asahi Newspapers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

MARCH 2, 2016

My daily newspaper of choice is… the Wall Street Journal. My favorite social media platform is…Instagram. Rapid Fire Round. If I won the lottery, I’d…be off the grid. My dream vacation is…Maldives. My biggest pet peeve is…laziness. Image via Greg Jawski.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

FEBRUARY 9, 2016

Instagram – the world in pictures is a beautiful thing. My daily newspaper of choice is…The New York Times. I’m a mother to three beautiful (and often badly behaved) children so that takes up most of my “free” time. And it’s also the reason I need yoga and red wine more than ever these days. Rapid Fire Round. Okay, I admit it.

Newspapers 120

Newspapers Agency Instagram Social Media 120

Prowly

FEBRUARY 3, 2025

GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels. Source Leverage user-generated content (UGC) Ask your customers to share content about you and then re-share it with your audience.

Branding 104

Branding Brand How To Measurement 104

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? Your followers on Instagram may be through the roof. How do you get the attention of that newspaper’s reviewer? In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press Still Matters.

How To 98

How To Newspapers Analytics SEO 98

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

APRIL 7, 2016

For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Tip: First, ensure your brand’s website is mobile friendly. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

Facebook 120

Facebook Media Trends Mobile 120

Sword and the Script

DECEMBER 22, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%. Video performs best on Instagram. “A “Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.”.

Survey 183

Survey Marketing B2B Study 183

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. Need to build a client’s marketing strategy on Instagram? My exchange with the Serbian doctor was no exception. Practicing What We Preach.

Groups 120

Groups Newspapers Instagram Survey 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. One exec still reads a national newspaper online each day and gets a hard copy on the weekends. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Agility PR Solutions

OCTOBER 23, 2019

These platforms have evolved from newspaper articles and posters to sponsored blog posts and Instagram videos. Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads.

Industry 60

Industry Newspapers Instagram Video 60

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny. And I was loving it.

Pitching 62

Pitching Energy Journalism Newspapers 62

Cision

APRIL 27, 2016

I would recommend taking broadcast, oral communications and general newswriting classes in college, writing for your college newspaper, having a position on your PRSSA council and getting a summer internship at one of the major PR firms. . My favorite social media platform is…Instagram (especially Rogers & Cowan’s!).

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. Instagram: [link]. Twitter: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Stephen Waddington

MARCH 3, 2020

Newspapers and television are for old people. For this campaign, that’s a polycotton blend, like the best margin pants (65% TikTok, 30% Instagram, 10% Twitter and 5% other) PLANNING TEAM: This adds up to more than 100%!?! Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79