MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Contently - Strategy

AUGUST 30, 2024

Then, a travel influencer on Instagram said she used the Capital One Venture Card. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join. I had been researching for weeks, and I just couldn’t decide.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. There are currently 3.8 2018 saw a decline in smartphone shipments.

Report 45

Report Privacy Pinterest Retail 45

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Mary uses her personal story of being diagnosed with cancer to demonstrate just how crucial AI services will be for the future of healthcare and personal privacy.

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

FEBRUARY 13, 2024

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 129

Marketing Content Marketing Advertising Advertising 129