Insurance Internal Marketing Publicity 
Stephen Waddington
JULY 16, 2021
It is no surprise that demand for public relations roles is booming. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.
Communications Conversations
SEPTEMBER 21, 2021
Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. So, I was excited to see Vishakha speak at the Digital Marketing Summit in August. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job.
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ImPRessions - Crenshaw Communications
JUNE 3, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”
PRSay
JULY 29, 2022
To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.
Mindful Marketing
MARCH 27, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. public university campuses by enrollment?
Scott Public Relations
MAY 13, 2019
Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
Scott Public Relations
JANUARY 24, 2019
Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.
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