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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Personal/Lessons Learned.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199
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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156
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Some Thoughts on Trust

Scott Public Relations

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156