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Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Bylines and other stories, like pets, need homes to.!
Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.
There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. So, what’s the best path to ensure your reputation, above and beyond insuring it? Is this ridiculous?
Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Some of them: the state of the economy (no surprise).
Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.
Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.
To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.
At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. Ben Finzel is president of RENEW PR in Washington, D.C, an NGLCC-certified LGBT Business Enterprise.
Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi.
Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) For example, for insurance companies, there is always going to be the next big hurricane or storm coming. Know what type of topics you can cover inside and out. Write them down. Be prepared.
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. Gabriela Winkels, social media associate manager, Land O Lakes.
Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Thanks to InsuranceWebx I’ll be presenting a program on September 27. You’re not alone.
My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.
Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? APR, oversees the Internal Communication & Employee Engagement Strategy practice for JPL, one of the Mid-Atlantic’s largest integrated marketing firms. Jessica Walter, M.S.,
The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Major retailers’ e-commerce platforms are booming. Everything is connected, which means every industry is vulnerable in some way.
The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Major retailers’ e-commerce platforms are booming. Everything is connected, which means every industry is vulnerable in some way.
Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Making a name for yourself in a crowded space can seem daunting, especially if your internal team is small. are simultaneously transforming the industry, creating a prime market for innovation.
We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. One example: convene a panel of like-minded executives to weigh in on a specific sector or issue. Often, the narrower the topic, the better.)
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.
The plan identifies or regroups your Crisis Response Team, revises internal policies and procedures to ensure everyone is clear on what to do when a crisis hits, and anticipates the next viable crisis to hit your organization with scenario responses for the first hour, three-hours, and 24-hours. Cancellable Any Time. Wait for the Next Crisis.
The types of policies and procedures the NWS has in place to help them with their crisis communications and social media initiatives – and the internal obstacles they had to overcome to get where they are today. This is truly an enlightening conversation. Download this file (right-click and choose “save as”).
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.
MM argued that an exemption clause is to be construed by reference to the ordinary principles of contractual construction as articulated (for example) in Wood v Capita Insurance Services Ltd. Construing exemption clauses.
Highlight your leaders internally before promoting them outside the organization. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. Showcasing the top talent on your executive management team, along with their unique accomplishments, can facilitate team-spirit.
“BLUEPRINT” RepUs first assesses your organization’s current crisis response policies and procedures, including an evaluation of partnerships with local first responders, legal and insurance experts. . RepUs also has extensive experience addressing crises that involve threats, violence and loss of life.
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. chili peppers. for less than 10 years.
Bupa is an international healthcare group with a focus on high quality health and care services. Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life.
Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance. And the internal presentation decks. In hindsight, waiting around was a big mistake. But then there were the call notes. And our agency’s committee charters.
At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.
This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Twitter, Facebook, an investor or internal website, etc.)? Let me explain. Different people in different departments have relationships with different stakeholders.
I began my journalism career in 2014 as an intern at Automotive News. AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. How long have you been in journalism and how did you get started?
You’ve also got stuff like insurance, right? So, the insurance niche is very competitive, including life insurance and stuff like that. It’s just e-commerce on insurance, and that also for a link-building agency is sort of like SEO agencies as well. Or maybe you’re a local insurance company.
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.
Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations. Technical incident detection, including information security incident tabletop testing.
Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news.
Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Cultivate your internal audience for speed and timely communications. As a result, strong internal communications is, and will remain, essential.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
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