Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. How has your background in journalism helped you in public relations? What do see as the biggest PR challenges brands face today? How can they overcome them?

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Insurance Insurance Writing Sports 120

Cision

SEPTEMBER 17, 2015

Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. She was previously a business reporter at Detroit News, The Plain Dealer, the Palm Beach Post and the Orlando Business Journal.

Pitching 120

Pitching Report Insurance Insurance 120

Bianchi Biz Blog

APRIL 3, 2023

How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since.

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Automotive Meeting Report Insurance 77

Bianchi Biz Blog

OCTOBER 19, 2020

How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. I don’t have time to respond to all of the emails about car insurance prices and lease data. What elements or characteristics do you look for in a story? Get to the point. Make it clear and concise.

Automotive 68

Automotive Report Meeting Insurance 68

Scott Public Relations

OCTOBER 13, 2019

Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. PR, marketing, sales and journalism. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.” Contact us here.

Media Relations 75

Media Relations Media Insurance Insurance 75

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Stats, facts and guesses abound about the top health care trends in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

Scott Public Relations

OCTOBER 13, 2019

Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Buzzstream

FEBRUARY 3, 2021

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. Don’t be afraid to be adventurous, either.

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Digital PR Industry Strategy Film 170

Buzzstream

AUGUST 16, 2024

MuckRack’s State of Journalism report found that lack of relevancy is why journalists reject pitches. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. How to check their beat “Beat” or “Industry” are used relatively interchangeably depending on the media database.

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How To Pitching Tourism Google 115

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

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Content Marketing Infographics Insurance Insurance 101

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. Is High-Deductible Health Insurance Worth the Risk? , These are the giants that so often demand the attention and set the agendas of business press.

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Strategy Print Insurance Insurance 60

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Insurance Insurance Training 52

ISEBOX

APRIL 13, 2016

No one likes reading business journals, and white papers are not fun. In Melanie Davis’s article, How to Talk Like a Human And Why It Matters she gives a perfect example of hard-to-decode insurance language, and the translation. Let me know how I did on that in the comments. ). Talk/Write like a real live human. Just talk to them.

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Marketing Pinterest Insurance Insurance 70

Reputation Us

OCTOBER 7, 2015

To improve this, healthcare organizations need to create a partnership model with insurance providers, building better relationships with the payers. The payers of healthcare and providers of healthcare will always butt heads on some level.

Healthcare 60

Healthcare Insurance Insurance Hotels 60

Prakkypedia

NOVEMBER 29, 2017

Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. We could debate why car salespeople (and estate agents and insurance brokers) may be lowly-ranked. It’s an annual reinforcement. Why aren’t other sales people listed?

Reputation 60

Reputation Survey Insurance Insurance 60

Buzzstream

DECEMBER 4, 2024

I forgot to mention this, but I actually started out in broadcast journalism. And this might sound a bit silly, but like the health insurance was like 500 a month, whereas when I’ve worked in house, my insurance wing with a bigger company, Has been like 50 to a hundred dollars a month.

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Digital PR SEO Agency Pitching 71

Beyond PR

APRIL 4, 2016

Prior to joining National Geographic, Gilgoff worked as the religion editor at CNN, leading his team to win the Online Journalism Award in 2011 for beat coverage. National Geographic Magazine: @NatGeo ‘s director of digital news, Dan Gilgoff ( @dangilgoff ), has been promoted to executive editor of digital.

Real Estate 40

Real Estate Media Insurance Insurance 40

Reputation Us

NOVEMBER 28, 2022

Almost 90% of Twitter’s revenue comes from ads, the Wall Street Journal reports. A Financial Brand analysis of FDIC-insured banks since 1935 indicates that half the banks existing today will be gone by 2042. Lesson 3: Innovation Attracts, Retains and Cross-Sells Customers. Right now, courage is probity.

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Twitter Banking Employee Financial 78

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. Insurance site Insurance.com lets you compare quotes for various insurance types. As users fill out online forms, they constantly collect data.

Digital PR 62

Digital PR Examples Strategy Survey 62

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. But if I’m going to hire somebody, they’re going to have a handbook as an employee that includes everything from here’s your healthcare insurance to, a whole section on ethics.

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Ethics Groups Handbook Education 93

Ethical Voices

APRIL 17, 2023

It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. ” It was not what I had in mind, but I said, yes. But I always felt it was critical to tell the whole truth.

Enterprise 70

Enterprise Ethics Engineering Technology 70

Beyond PR

SEPTEMBER 22, 2016

For instance, life insurance provider Prudential found an avenue for content in their 40/40 Vision podcast , a four episode series about life after 40, hosted by writer and actress Faith Salie. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

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Brand Branding Radio Education 40

Communications Conversations

MAY 24, 2018

Basically, we use satellites to monitor the growth of large crops worldwide and provide the data in a variety of ways to agronomists, insurers and commodity traders. Any college with a good school of journalism would give me a solid education in the field. He told me that PR was all about experience.

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Agriculture Travel Agency Industry 60

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

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Publicity Video Pitching Google 52

Buzzstream

JANUARY 29, 2025

You start off with that type of journalism, but that’s how it starts off, right? So Facebook was really good to find stories to his journals and she basically opened up about how her dad’s biological father sexually abused her. Journalism to PR, you’re joining the dark side, right? As a reporter.

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Pitching Energy Journalism Newspapers 62

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

MAY 4, 2015

But with the growth of brand journalism and the influx of professional journalists into PR and communications, we need to not only find those stories, but to tell them at a high level. We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist.

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Storytelling Insurance Insurance Film 120

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space.

Insurance 78

Insurance Insurance B2B Corporate 78

Mindful Marketing

JUNE 15, 2015

The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.) What is your ideal type of client? Favorite book?

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Interviews Marketing Financial Insurance 50

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. We’d never have insurance. Ben: … You talk about [things moving] between platforms, [which] I think is a super interesting part of this. Is it isolated in one community or one space or one network? Chris: Yeah.

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Reputation Crisis Management Crisis Enterprise 78

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

Mark My Words

APRIL 15, 2025

Thats why we createdPREEMPT: reputation insurance for individuals. Many brands, especially those managed from overseas, dont understand the UK medias specific quirks. Thats dangerous. Fear of the tabloids leads to silence and silence is fatal. Because when the crisis hits, most people call the lawyers first and that can make it worse.

Journalism 60

Journalism Media Insurance Insurance 60

Buzzstream

NOVEMBER 13, 2024

So yeah I did a journalism degree at Winchester and loved every minute of it some of my classmates would probably disagree. Not many lectures very much full on journalism yeah, it was a good time and I went straight from there to being a video journalist at Mail Online. Can you talk a little about your journey as a journalist to PR?

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.

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Banking Pharmaceuticals Crisis Management Journalism 202