Insurance Journalism Viral 
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.
Buzzstream
FEBRUARY 3, 2021
These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Creativity is key.
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Shift Communications
DECEMBER 1, 2016
But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.
Contently - Strategy
APRIL 24, 2019
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’
Flatiron Communications
JANUARY 27, 2015
As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.
Buzzstream
NOVEMBER 13, 2024
So yeah I did a journalism degree at Winchester and loved every minute of it some of my classmates would probably disagree. Not many lectures very much full on journalism yeah, it was a good time and I went straight from there to being a video journalist at Mail Online. Can you talk a little about your journey as a journalist to PR?
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.
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