Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. How do you get major media recognition for a provider of deep tech for insurance companies?

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read.

Blogging 159

Blogging Pitching Fashion Sports 159

Melissa Agnes

FEBRUARY 16, 2016

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Social media vs. more traditional means of communicating. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . 78% outsell peers who don’t use social media.

Insurance 45

Insurance Insurance Training Financial 45

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. at Social Media Week Berlin. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Reputation Us

JANUARY 23, 2025

Reputation is now an insurable risk that businesses must proactively address. The Role of AI and Automation in Shaping Corporate Reputation Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis.

Reputation 78

Reputation Crisis Insurance Insurance 78

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs?

Insurance 71

Insurance Insurance Healthcare Technology 71

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so we would start with like the broad topic of homeowners insurance.

Internal 118

Internal International Insurance Insurance 118

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 132

Brand Branding Film Insurance 132

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you.

Insurance 55

Insurance Insurance Publicity Healthcare 55

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the ASA and the Committees of Advertising Practice (CAP) Annual Report 2018. Please follow this link to register.

Insurance 68

Insurance Insurance Government Advertising 68

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

JANUARY 24, 2019

Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.

Twitter 78

Twitter Banking Employee Financial 78

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

FEBRUARY 14, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Read about the school here.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. ” About Growing Social Now. Her podcast, Growing Social Now, launched in 2021.

How To 52

How To Engineering System Insurance 52

wiredPRworks

JANUARY 13, 2022

Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Insurance Insurance Training 52

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40