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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . 78% outsell peers who don’t use social media.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

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Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. at Social Media Week Berlin. You’re not alone.

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What Not to do With Social Media

Scott Public Relations

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

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