MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 14, 2020

Starting a solo public relations business is exciting and a little scary. – Mary Deming Barber , Public Relations Strategist. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And meetup groups.

Insurance 110

Insurance Insurance Banking Groups 110

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Scott Public Relations

OCTOBER 31, 2018

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 45

Tools Insurance Insurance Local 45

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing recently in Public Relations Tactics, John J. Crisis communication is an important aspect of most PR roles. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

OnePitch

NOVEMBER 17, 2022

On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners. Tell us a bit about your day-to-day and what it’s like being the Senior Director of Public Relations at JSA+Partners. Read below for the entire interview with Cassie: .

Strategy 52

Strategy Real Estate Media Pitching 52

Solo PR Pro

JANUARY 17, 2023

I live in Charleston, WV and the PR market in our state is dominated by agencies. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Conduct Market Research For Campaigns. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

PR Job Coach

OCTOBER 24, 2009

link] Thanks to the skittish economy, the job market today is not easy pickings. My answer is now is not the time to jump head first into the job market. Get active in your local PRSA, IABC, Social Media, Publicity Club organization or chapter of your choice. If you are there, insure it is on your terms.

Insurance 100

Insurance Insurance LinkedIn Google 100

PR Job Coach

MAY 28, 2011

In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. So it is both wise and prudent to have and maintain a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Christina Palladino, Park Street Public. Brian Grace, Nationwide Insurance. Much more on the marketing side than most I know.

Banking 78

Banking Sports Meeting Insurance 78

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? There’s certainly a public safety question here, but ridesharing would not be growing and expanding in cities around the world if it wasn’t meeting a need. Shouldn’t a simple alternative to taxis such as ridesharing be allowed within free market economies? And then came the citations.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR for Anyone

JANUARY 5, 2022

Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process.

Pitching 130

Pitching Strategy Publicity Media 130

Solo PR Pro

AUGUST 4, 2015

Consider your health insurance options. if you’re unmarried, the selection is undesirable, or your spouse is also self-employed, you can usually obtain temporary insurance coverage through your employer’s COBRA plan. If not, an excellent resource is the annual Writer’s Market publication. Try to quell those demons.

Insurance 40

Insurance Insurance Financial eBook 40

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. One of the things that we did around flu vaccinations [was to pair] them with food events in local communities.

Communications 190

Communications Insurance Insurance Community 190

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Let customers know you’re “on the market” .

Consumer 168

Consumer Brand Branding How To 168

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I started actually as a Navy officer, turned Navy public affairs officer. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Dave Oates: Sure. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

Solo PR Pro

JANUARY 7, 2020

Will your clients be local, national or international? Once you have identified your market, take time to understand their needs. Serving an existing market is far easier than creating a market and convincing people of the need. Whatever, you decide you should be able to succinctly tell someone what you do.

Insurance 53

Insurance Insurance Resources Crisis Communications 53

The Hoffman Agency

JULY 23, 2019

I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. Another issue (perhaps the key one) is that narrowing of the definition of PR; that in the majority of case clients equate public relations with media relations. But it can do.

Measurement 28

Measurement Insurance Insurance Reputation 28

Buzzstream

JUNE 14, 2024

A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains. For example, when creating digital PR for a construction rental company, I knew I wanted to focus on construction industry publications. However, not all links are equal.

Digital PR 62

Digital PR SEO Pitching Google 62

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

APRIL 7, 2015

A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum. The post History and Stock Photos: 5 Creative Public Relations Ideas appeared first on Sword and the Script. Cops Pull a Card from Santa’s Playbook. Few people enjoy being pulled over by the police.

Creativity 60

Creativity Publicity YouTube Insurance 60

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. Do we have insurance? Cross-Posted From Strategic Public Relations. 2) BPB: Tell us about the book. Who will run it?

Pitching 40

Pitching Small Business Insurance Insurance 40

Buzzstream

JUNE 5, 2024

Since most people reading this are interested in ideas for their brands or clients, I will avoid showcasing publications like NYTimes, Pudding, or VisualCapitalist, as well as independent artists and content creators like Neal Agarwal or others you might find on r/dataisbeautiful. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62