Remove Insurance Remove Local Remove Newspapers
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Everything is Measurable in PR

Shift Communications

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

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How to Make Facebook a Career Book

PR Job Coach

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

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Back to School Media Pitches

PR for Anyone

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

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What Digital PRs Can Learn From Former Journalist, Robbie Mann

Buzzstream

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. Started right out of college as an old fashioned copy clerk.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. It’s alot like buying life insurance or putting money into an emergency savings account. I know, I know, I’m not breaking news here.

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