Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Here are the basics: 1 Monitoring perception You need to be fully aware of what people are saying about your brand.

Reputation 104

Reputation Measurement Report Branding 104

PR Job Coach

MARCH 29, 2012

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

Facebook 164

Facebook How To Construction Insurance 164

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. Started right out of college as an old fashioned copy clerk.

Ethics 93

Ethics Groups Handbook Education 93

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Boggs recommended others who can answer legal, insurance, technology and reputation questions should be involved in the development of the crisis communications plan.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60