Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism International Internal Pitching 344

Communications Conversations

SEPTEMBER 21, 2021

So, I was excited to see Vishakha speak at the Digital Marketing Summit in August. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. Kristin Zima, senior director, social media marketing, Optum. Vishakha Mathur, social media manager, Boston Scientific.

Social Media 146

Social Media Marketing Media Insurance 146

Flack's Revenge

JANUARY 17, 2019

It sounded like a big, scary number with vast implications for the global labor market and living standards. AI and bots power a growing number of marketing tasks. The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton.

Insurance 234

Insurance Insurance Privacy Interviews 234

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. These sectors may range from education, government and energy to financial services, healthcare and insurance. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

MAY 1, 2017

Stephanie Abrams Cartin is the Co-CEO of Socialfly, a New York City-based Social Media Marketing & Influencer Agency. While helping friends launch entrepreneurial endeavors, she recognized the tremendous positive impact social media could have on a business’ sales and marketing efforts.

Video 283

Video Facebook Social Media Creativity 283

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. For Channel Partners Online, all things channel are of interest. Anything else you would like PR professionals to know?

Technology 120

Technology Pitching Insurance Insurance 120

Practical Law Construction

SEPTEMBER 1, 2020

In the UK, the professional indemnity insurance (PII) market is hardening. If the contractor or the consultant becomes insolvent, the employer might not have available to it the full amount of PII that was agreed, or (in respect of more recent contracts) the agreed amount might, due to market forces, be manifestly inadequate.

Insurance 52

Insurance Insurance Construction Policies 52

Sword and the Script

NOVEMBER 11, 2014

The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself. Self-Propelled Marketing. Sure your insurance costs might go up – but you could also charge admission. Marketing as a Profit Center. Can Any Company Market for a Profit?

Marketing 119

Marketing System Viral Insurance 119

Onclusive

FEBRUARY 12, 2018

M : As far as our organizational structure we are part of the marketing department. We have our own channel within the marketing department and we operate independently on campaigns while also supporting all marketing efforts. How does the Overstock PR team fit into the organization? Pet Adoptions.

Interviews 223

Interviews Retail Data Insurance 223

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 190

Communications Insurance Insurance Community 190

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi.

Insurance 45

Insurance Insurance Financial Training 45

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

5W PR

NOVEMBER 29, 2021

Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Wadds Inc.

FEBRUARY 23, 2025

Data published by recruiter Reuben Sinclair suggests that the market for salaries in public relations and communications is flat except for entry-level roles where the industry is adopting living wage standards. The PR & Comms 2025 UK Salary and Market Guide, published by Reuben Sinclair, tells the story of these changes.

Industry 52

Industry Government Insurance Insurance 52

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

Communications 158

Communications Public Affairs Insurance Insurance 158

Stephen Waddington

AUGUST 13, 2020

The market is saturated Create a business plan. Here are 25 things to think about if you’re thinking of going freelance or starting an agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs. Reduce them further Benchmark fees and services Create a strong proposition.

Agency 147

Agency Insurance Insurance Banking 147

Mindful Marketing

JUNE 29, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” Cars collide. Homes flood.

Insurance 77

Insurance Insurance Financial Writing 77

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. In highly regulated industries like finance and insurance, you can’t just publish whatever you want, whenever you feel like it. Marketers have started to figure out how to build better relationships with compliance teams. Trust me.). Train your team on compliance.

Creativity 97

Creativity Marketing Insurance Insurance 97

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 108

Financial Industry Report Insurance 108

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. There’s no Rodgers rate.

Insurance 87

Insurance Insurance Retail Sports 87

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market.

Real Estate 130

Real Estate How To Publicity Insurance 130

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 94

Content Marketing How To Marketing Banking 94

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. It’s New Jersey Manufacturers Casualty Insurance Company, or NJM.

Insurance 76

Insurance Insurance Television Exercises 76

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.”

Insurance 90

Insurance Insurance Groups Meeting 90

Reputation Us

AUGUST 9, 2023

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. appeared first on ReputationUs.

Reputation 78

Reputation Insurance Insurance Financial 78

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn? Methodology.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

There are specific steps marketers must take to achieve full customer engagement. The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Let customers know you’re “on the market” . Can public relations help consumers fall in love with a brand?

Consumer 168

Consumer Brand Branding How To 168

5W PR

JUNE 20, 2023

Marketing campaigns play a crucial role in promoting rehab and mental health centers. There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience.

Marketing 88

Marketing How To Ethics Insurance 88