Insurance Marketing Media Relations 
ImPRessions - Crenshaw Communications
JUNE 10, 2016
Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.)
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals.
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ImPRessions - Crenshaw Communications
JUNE 3, 2021
Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations.
Cision
SEPTEMBER 23, 2016
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. For Channel Partners Online, all things channel are of interest. Anything else you would like PR professionals to know?
Sword and the Script
SEPTEMBER 18, 2018
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.
5W PR
NOVEMBER 29, 2021
Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu. To increase PR, marketing, and advertising industry knowledge. Want to gain a real-world understanding of marketing and PR strategy? To enhance presentation skills. FiveThirtyEight.
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