Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. When you’re designing a marketing, advertising, or PR campaign, it’s absolutely vital to plan for both benchmarking on the front end and measurement on the back end to ensure that you’ve actually moved the needle. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. These sectors may range from education, government and energy to financial services, healthcare and insurance. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 190

Communications Insurance Insurance Community 190

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America.

Communications 158

Communications Public Affairs Insurance Insurance 158

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 8: Insure Reputation Risks.

Technology 78

Technology Interviews Reputation Crisis 78

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Crisis Employee 199

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. In highly regulated industries like finance and insurance, you can’t just publish whatever you want, whenever you feel like it. Marketers have started to figure out how to build better relationships with compliance teams. Trust me.). Train your team on compliance.

Creativity 96

Creativity Marketing Insurance Insurance 96

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 107

Financial Industry Report Insurance 107

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. Her ultimate weakness is cheese.

Social Media 111

Social Media Communications Healthcare Insurance 111

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.”

Insurance 90

Insurance Insurance Groups Meeting 90

Presspage

JULY 20, 2018

million health insurance customers, provides healthcare to around 14.5 The organisation first adopted PressPage’s newsroom technology for their Australian market. It has over 15.5 million people in clinics and hospitals, and looks after over 23,300 aged care residents.

Healthcare 92

Healthcare Insurance Insurance Corporate 92

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

Cision

OCTOBER 6, 2015

Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Want to know about all nine content marketing tools?

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs?

Insurance 71

Insurance Insurance Healthcare Technology 71

Reputation Us

FEBRUARY 27, 2024

Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Next Part…Influencers & Marketing.

Reputation 78

Reputation Corporate Insurance Insurance 78

Sword and the Script

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Other vertical markets fared even worse.

Study 95

Study Company Leadership Education 95

Melissa Agnes

FEBRUARY 16, 2016

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. Let me explain. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Scott Public Relations

APRIL 9, 2021

The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. It’s up to us to build up these reservoirs of good will and confidence in integrity once again, as communicators, as leaders, and as authentic human beings ourselves.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. In the patchwork quilt of health insurance around the United States, what hospital nearest to where you’re traveling will accept your health insurance carrier?

Travel 60

Travel Communications Insurance Insurance 60

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ? Talk to Us !

Content Marketing 63

Content Marketing Pitching Marketing Advertising 63

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. What was StoneArch’s role in premiering Bind?

Agency 54

Agency Healthcare Insurance Insurance 54

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Shouldn’t a simple alternative to taxis such as ridesharing be allowed within free market economies? I was discussing the ridesharing phenomenon with another public relations pro, and he said the companies both went about entering the market all wrong. www.davidpr.com. Author: John P.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster.

Social Media 80

Social Media Communications Healthcare Insurance 80

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

How To 100

How To Insurance Insurance LinkedIn 100

Scott Public Relations

FEBRUARY 1, 2019

As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52