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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.)

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. But in PR it usually refers to a trade article bylines by a client executive.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The post Managing Media Relations for a Publisher; Off Script No.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

For the inside scoop on everything you ever wanted to know about media but were afraid to ask, there’s the MuckRack blog. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. FiveThirtyEight.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.