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Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. Sure your insurance costs might go up – but you could also charge admission. Marketing marketing strategy viral marketing'
And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? , Both appeared in print, on the front page of USA Today’s Money section. New York Times.
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The FT Financial Times, Hello Magazine and International Business Times, all for insurance brand clients. Every campaign goes viral and it’s coverage from everybody, but. 60 pieces of coverage across online and print and 40 links. Not really having any sort of respect or consideration of actually how difficult it is.
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