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Marketing as a Bona Fide Profit Center

Sword and the Script

Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. Sure your insurance costs might go up – but you could also charge admission. Marketing marketing strategy viral marketing'

Marketing 120
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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? , Both appeared in print, on the front page of USA Today’s Money section. New York Times.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.

Financial 108
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The latest PR and Social Media Campaigns Round Up

Prohibition

Getting Rick-rolled by CSAA Insurance. In the crossover we didn’t have on our 2022 bingo card, CSAA Insurance have partnered with Rick Astley to Rick-roll the US with their new campaign. Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves.

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Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott

Buzzstream

The FT Financial Times, Hello Magazine and International Business Times, all for insurance brand clients. Every campaign goes viral and it’s coverage from everybody, but. 60 pieces of coverage across online and print and 40 links. Not really having any sort of respect or consideration of actually how difficult it is.