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Communication at the Speed of Technology

Waxing UnLyrical

Like most today, their insurance carrier has an app. This was a young person experiencing a first accident and first insurance claim which can be some pretty daunting stuff. Could this young person have called the insurance company? This young person had slid on some ice and hit a parked car. Of course, they could.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Like what you’ve read?

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Owning In-House Digital PR with Victoria Schmid from KURU Footwear

Buzzstream

Also, write down every idea that comes to you because maybe it’s not the perfect idea, but maybe once you take it to a brainstorm or sit on it for a few weeks, it will become a really good idea. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff. You’re like, yes, sure.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women.

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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. In a recent newsletter , PR blogger Arik Hanson writes: “In my conversations with folks the last couple of weeks, one theme is coming through loud-and-clear: People are absolutely at their wit’s end.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.