This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? , It’s not a story the client came to us wanting to tell, but one that we found and ran with. New York Times.
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. In contrast, traditional PR has broader metrics to measure public perception and sentiment.
I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website. Phone videos become viral, whether it’s legitimate or not. They’re just looking for news blurbs.
Can you tell us about going viral? Thea: Yeah the first time I went viral was just after, I think it was just after I finished university. I was asked to go on the radio, which I’ve never done before, which I still to this day refuse to listen back on because I hate listening back to my voice.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content