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In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Animal abuse.
The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. Encourage positive reviews.
There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?
The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt. According to Borkowski, Preempt covers 60 days of comms work by Borkowskis crisis and reputation management team to manage and respond to negative media and social media coverage.
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.
Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results. ” Building Excitement for Life Insurance.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.
The reasonable man, Dr. Jekyll is concerned about reputation and doing good. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. If you have doubts, give it time.
Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Chrissy Teigens cancellation over resurfaced messages [this] is the insurance against digital volatility.
But new research from insurance giant Chubb reveals that the brands and businesses whose transactions are mostly digital are […] The post With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer appeared first on Agility PR Solutions.
Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Make key decisions ahead of time. Enlist employees.
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).
Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it. One of these expenses includes crisis public relations to manage your reputation in such a trying time. One of these expenses includes crisis public relations to manage your reputation in such a trying time.
Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field.
She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton.
Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. So how do insurance companies get in the news? Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.
Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. appeared first on ReputationUs.
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Your health insurance provider. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. Your health care provider.
The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer.
It’s tempting to ‘go dark’ while you investigate, but how and when you respond to a crisis is crucial to saving your brand’s reputation. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Respond quickly and transparently. Use data to see the full picture.
It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand.
Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. This is likely to be an issue on the corporate agenda for the next decade.
This applies to their reputation as well. A bad reputation can undo thousands of hours of hard work. A bad reputation can undo thousands of hours of hard work. So how do you manage damage to your construction company’s reputation? Construction companies are only as good as their last mistake.
Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. CU Conferences – Orlando, FL, February 8 & 9. “Son Of A Breach! . “Son Of A Breach! . “Son Of A Breach!
In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”. Your best insurance is foresight, forecast, and forward-thinking action. Your best insurance is foresight, forecast, and forward-thinking action. CAN’T PREDICT, CAN PREPARE.
With evolving rules, regulations and recommendations, coupled with uncertain global economic fallout and a national reckoning on racial and social justice issues, the necessity for continuous REPUTATION PROTECTION and CRISIS RESPONSE has never been more apparent. Protect your reputation by developing and updating your crisis plan.
Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. As you take time to construct content about you that positions and portrays the person you are or want to be known for, pay heed to anything that could take away positive impressions or negatively impact your reputation.
October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. CYBERSECURITY AND REPUTATION: BY THE NUMBERS. 66% – Health Insurance Provider.
Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.
Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.
For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Step 4: Keep an eye on your online reputation. If so, how secure is this database?
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
Cyber Insurance is Partial Coverage. When trying to prioritize spend, one might be tempted to think they can fall back on cyber insurance as an alternative to taking proactive measures. Downtime, especially when significant, can be crippling — and likely not covered by insurance.
I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’.
Where can you find a digital marketing transformation webinar for insurance sales rep pros? PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.
So you say, “how do I become visible and what can do insure a visible presence in cyberspace?” Your reputation is likely to precede you. Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. Is the resume a relic of the past.
In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.
If you have worked long and hard to build a respected and valued reputation you certainly want to take every ethical step to guard and maintain it. For most people, the path to that figurative type of insurance might be well known, simple and well traveled. John Powell, Professor at UC Berkeley. I value you. You are important to me.”
While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.
It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season.
We can teach ourselves to break free from, overcome and turn our backs forever on what is either not serving us well in the present or that which will likely catch up to our name, reputation and well-being in the future.
In celebration of the birth of a nation, here are five road rules to consider to insure that your background and virtual profile send sparks above the rest. Too often in haste, we make left hand comments that later have the potential of diverting our reputation off the straight and narrow. Be authentic. Your voice is your word.
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