Deirdre Breakenridge

JANUARY 5, 2018

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement.

Film 0

Film Insurance Insurance Creativity 0

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Social Media 120

Social Media Media Facebook Software 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

JUNE 11, 2019

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Mark My Words

JANUARY 24, 2025

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Social media turbo charges any reaction and spreads it around the world in seconds, Borkowski said.

Insurance 60

Insurance Insurance Policies Crisis Management 60

Onclusive

JUNE 21, 2017

In this sense, owned media makes storytelling more accessible to all whereas earned media is largely dependent upon journalist interest. Skill diversification is career insurance for today’s PR professionals. Will every PR professional be versed in everything from domain authority to SEO?”

Storytelling 329

Storytelling SEO Community Insurance 329

Mark My Words

JANUARY 27, 2025

The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt. According to Borkowski, Preempt covers 60 days of comms work by Borkowskis crisis and reputation management team to manage and respond to negative media and social media coverage.

Insurance 60

Insurance Insurance Reputation Agency 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

JANUARY 23, 2025

Reputation is now an insurable risk that businesses must proactively address. The Role of AI and Automation in Shaping Corporate Reputation Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis.

Reputation 78

Reputation Crisis Insurance Insurance 78

Mark My Words

JANUARY 24, 2025

Social media can create near instant backlash when celebrities, executives and sports stars are deemed to have crossed often arbitrary lines, causing lasting damage and financial cost. Social media turbo charges any reaction and spreads it around the world in seconds, Borkowski said. without being thoughtful.

Insurance 60

Insurance Insurance Financial Sports 60

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 80

Social Media Communications Healthcare Insurance 80

Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. The company’s founder could also write about why they started the business to put a face to the company’s name.

Industry 222

Industry How To Insurance Insurance 222

Cision

NOVEMBER 29, 2017

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? It takes a big idea to attract the attention of consumers and get them to buy your product…”.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. Do you use social media like Twitter or Facebook to gather leads and story ideas? For Channel Partners Online, all things channel are of interest.

Technology 120

Technology Pitching Insurance Insurance 120

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Insurance Insurance Media 62

Reputation Us

APRIL 14, 2015

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. Remedy One: Social Media appeared first on LTPR. Remedy One: Social Media appeared first on LTPR. The last time I searched for a new healthcare provider, I had a difficult time.

Healthcare 60

Healthcare Social Media Industry Insurance 60

Onclusive

MARCH 31, 2021

a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Identify who is responsible for listening, and when.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . 78% outsell peers who don’t use social media.

Insurance 45

Insurance Insurance Financial Training 45

PR Job Coach

MARCH 21, 2013

Pay particular attention to your “Professional Headline” and “Summary Statement” insuring that they are descriptive and relevant to wine PR. It provides a single page where you can display graphics and a summary of your career or a biography and icons that link, in real time, to your social media profiles.

Brand 169

Brand Branding Pinterest Insurance 169

Agility PR Solutions

FEBRUARY 25, 2024

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

Reputation 106

Reputation Consumer Insurance Insurance 106

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student.

Consumer 168

Consumer Brand Branding How To 168

Melissa Agnes

FEBRUARY 16, 2016

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Social media vs. more traditional means of communicating. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ReimaginePR

APRIL 4, 2015

We didn’t talk too much about it or post it on social media sites. We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them.

Insurance 120

Insurance Insurance Real Estate Hotels 120

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. We once represented a company that pioneered a specific kind of insurance available online at a great price. We developed media and customer-friendly brand responses that showed a prompt commitment to resolution.

Customer Service 136

Customer Service Insurance Insurance Banking 136

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. at Social Media Week Berlin. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

Shift Communications

JULY 29, 2015

Twitter could end up being the insurance policy for social media marketers if Facebook completely takes the rug out from under our feet, from an organic reach perspective. If interim CEO Jack Dorsey does a great job of getting large scale user adoption, then we’ll benefit from increased reach. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Melissa Agnes

APRIL 16, 2014

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. Acquire the right team.

Reputation 199

Reputation Privacy Software Insurance 199

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza. We can then decide to simply share through social media or, when warranted, to make a bigger media splash.

Airlines 147

Airlines Insurance Insurance Exercises 147

Communications Conversations

APRIL 21, 2021

This came about from a post I made last week about the evolving nature of social media roles and job descriptions. I don’t think I’m going to become a Clubhouse addict–after all, there’s a lot of client work to be done on any given day, and I’m still teaching my social media class at the University of St.

Insurance 131

Insurance Insurance Social Media Analytics 131

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Step 3: Make sure your social media team is ready.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

OCTOBER 6, 2015

Q: For an entrepreneur just starting out, how can you start using content marketing to launch and promote your business especially in social media? . based B2B consulting firm in the financial and insurance space and we’re just venturing into social media content marketing. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69