Remove Insurance Remove Social Media Remove Viral
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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Perhaps a customer complaint goes viral before your team even sees it?

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza.

Airlines 147
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Marketing as a Bona Fide Profit Center

Sword and the Script

Sure your insurance costs might go up – but you could also charge admission. We post the photos to social media. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. Marketing marketing strategy viral marketing'

Marketing 120
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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Branding 133
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

We’ve got a couple of different tools for social media. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so we would start with like the broad topic of homeowners insurance.

Internal 118