ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza. In fact, happy news is a main driver for social media sharing.
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Sword and the Script
NOVEMBER 11, 2014
Sure your insurance costs might go up – but you could also charge admission. Marketing marketing strategy viral marketing' Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard.
PRSay
AUGUST 30, 2023
Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.
Melissa Agnes
JANUARY 11, 2015
The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. The NWS’s Ambassador program – what it means to you and how you can benefit from joining this program (hint: you can save money on your insurance!). This is truly an enlightening conversation.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.
Buzzstream
MAY 2, 2024
So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so if we knew that we wanted to get into homeowners insurance, we would do that with content, but then we would also do that through digital PR.
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