Inbound PR

AUGUST 5, 2019

This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. But authors like Brian Solis and David Meerman Scott helped me make my choice.

Blogging 80

Blogging SEO Writing International 80

Inbound PR

SEPTEMBER 10, 2019

This is not going to be my first international move. It's now been 10 years since I left my home country Bulgaria at the age of 19 and went to study International Business in Germany. I'm beyond grateful for my experience at the company but the time had come to move on from Ireland and find another home for myself.

International 67

International Internal LinkedIn Study 67

Inbound PR

AUGUST 21, 2018

Having studied International Business and not PR I really needed to work on my writing skills. Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Because let's face it, what PR people excel at really is storytelling, often in the written form.

Video 74

Video Storytelling Measurement Study 74

Inbound PR

MARCH 19, 2019

I flew to Copenhagen early this month to attend an internal training for a rather large organisation where I was asked to be their keynote speaker and specifically present on digital communication and digital communication trends. This seems rather odd to me compared to 42% for the marketing and advertising department.

Trends 70

Trends Communications Training Advertising 70

Inbound PR

DECEMBER 4, 2019

But since I've always worked in an international environment and with multi-cultural teams, that's not always been easy. As a program manager, I've always thought of myself as a different type of leader who acts as a change agent to help create a positive organisational culture among my project or program team.

Leadership 71

Leadership International Internal Groups 71

Inbound PR

MAY 29, 2018

I'm also fascinated by leadership so when I stumbled upon this HBR research on what leadership looks like in different cultures during an online course on International Project Management , I had to dig deeper into it and decided to summarise my learnings in the below infographic. I'm fascinated by culture.

Infographics 63

Infographics Leadership International Internal 63

Inbound PR

AUGUST 27, 2019

Even though I studied International Business, my passion for comms made me follow big names such as Brian Solis and David Meerman Scott who were pioneers in how to do PR the modern way. I read every book on PR that I could get my hands on, I interned in PR and I worked part-time in a PR agency during my final year at university.

Internal 54

Internal International Social Media Pitching 54

Inbound PR

DECEMBER 25, 2018

I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life. The Christmas holiday is always a good time for reflection.

Blogging 63

Blogging Travel International Internal 63

Inbound PR

SEPTEMBER 11, 2018

In an internal meeting at HubSpot, Jon futher explained how: The problem with most companies is that they have built their company designed with my dad in mind and not me in mind. Funnels produce customers, but don’t consider how those customers can help you grow. And all the momentum you built acquiring that customer?

Energy 63

Energy International Internal Meeting 63

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 59

Infographics How To International Internal 59

Inbound PR

DECEMBER 11, 2018

They recently reached out to me to ask if I could participate in their International Students Week and present in front of students about my career journey. However, I do feel that I've learned a lot over the years by pushing myself outside of my comfort zone and trying new things to discover my passions and my strengths.

Video 59

Video International Internal Course 59

Inbound PR

JULY 31, 2018

Have you ever struggled to get a 'yes' to your proposal from your boss (or anyone else for that matter)? It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute. The more you move up in a company and the bigger the company becomes (i.e.

How To 74

How To Video Corporate Course 74

Inbound PR

OCTOBER 30, 2018

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below. I recently came across a research report on communicating in an integrated world and want to show you some of the most interesting findings from my point of view.

Corporate 66

Corporate Communications Data Social Media 66