ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Melissa Agnes

AUGUST 24, 2014

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Emotional intelligence: What is it and why it’s so critically important in crisis leadership. Connect with Melissa on LinkedIn. Connect with Janie on LinkedIn. Learn more about Janie here.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers.

Internal 112

Internal International Employee Leadership 112

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. Connect with Melissa on LinkedIn. Learn more about Bill Boyd on LinkedIn. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Learn more about Melissa Agnes.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To International 104

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more. Connect with Nick on LinkedIn.

Crisis Management 178

Crisis Management YouTube International Internal 178

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership International 92

PRSay

APRIL 14, 2022

Make sure that your internal communications plans include tactics such as regular employee surveys, providing anticipated questions and draft responses for managers ahead of big announcements, and leadership listening tours. Follow her on Twitter and LinkedIn. But too often, organizations forget the last step: feedback.

Employee 190

Employee Communications International Internal 190

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR.

International 44

International Internal YouTube Nonprofit 44

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%).

Study 155

Study Survey Pitching Resources 155

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Branding Brand Advertising 189

PRSay

OCTOBER 15, 2024

15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Backstage at the conference, he asked Porter how an organization can align its internal culture with its strategic objectives. Ahead of her Oct. Ahead of her Oct.

Company 68

Company Employee International Internal 68

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 148

Communications Crisis International Internal 148

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this earlier post for more on better PR with third-party partnerships.

Company 174

Company Conference Corporate Leadership 174

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Post the news on LinkedIn. I have a roster of clients from around the globe.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was incredibly fortunate to be chosen to participate, and I was able to spend two months in Amman, Jordan interning at a nonprofit dedicated to promoting community-based environmental stewardship.

Communications 171

Communications Nonprofit Training Study 171

Melissa Agnes

NOVEMBER 13, 2018

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. Connect with Drew on LinkedIn. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. It’s not just LinkedIn, Twitter, Facebook and Instagram.

Trends 187

Trends Communications Skype Employee 187

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Branding 156

Branding Brand How To Employee 156

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 139

Study Publicity Survey International 139

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

JUNE 16, 2023

We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences. He has held PR leadership positions in K–12 education, health care and the business sector for more than 10 years and is passionate about growing the profession. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

wiredPRworks

MARCH 23, 2022

Jennifer Navarrete on LinkedIn. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Barbara Rozgonyi on LinkedIn. epodcaster. Brewing.Media. epodcaster on Twitter. Jennifer Navarrete on Facebook. Podcast Index.

Web 119

Web Transportation Social Media Twitter 119

PRSay

JUNE 2, 2021

Steady cadence of communication: Providing an even, repetitious flow of information in order to engage an audience — particularly internal audiences — and drive home a message. You can also follow Anvil Ready’s useful tips for communicators on Facebook , Twitter and LinkedIn. Illustration credit: shutterstock ].

Strategy 179

Strategy Meeting LinkedIn Communications 179

Buzzstream

FEBRUARY 17, 2025

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Even if you arent building links directly to the homepage, PR efforts should help branded keywords rank as long as key pages are internally linked. Branded Keywords and Branded Traffic Why?

Digital PR 112

Digital PR Report Google Radio 112

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. But many will consider linking to a piece of thought leadership on your site that the executive authored. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

MARCH 10, 2022

Beth Nyland on LinkedIn. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Creativity 98

Creativity Communications Instagram Interviews 98