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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

It referred customers to a support portal for updates and assured them that Crowdstrike was mobilized to ensure “security and stability” for customers. Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. It’s not about you. Watch this space.

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. We helped devise just such a strategy for a German mobile navigation company. Good internal communications helps manage change.

Banking 327
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5 Tips for Successfully Launching an Employee Communications App

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You convinced your executive team to purchase an app and go mobile with communications. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Get your leadership team engaged early.

Employee 128
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Exploring Best Practices in Global Communications

PRSay

I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. I’m your international delegate to the National Assembly this November and would love to hear from you about how PRSA can bring more value to you and globally. He is the 2022 PRSA international assembly delegate.