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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

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Impact of COVID-19 on NHS comms

Stephen Waddington

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.

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Exploring Best Practices in Global Communications

PRSay

I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. I’m your international delegate to the National Assembly this November and would love to hear from you about how PRSA can bring more value to you and globally. He is the 2022 PRSA international assembly delegate.

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)?

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

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