5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. On Tuesday, February 17, 2015 at 8:30 p.m. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Melissa Agnes

AUGUST 24, 2014

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Emotional intelligence: What is it and why it’s so critically important in crisis leadership. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Or via email.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Deirdre Breakenridge

OCTOBER 26, 2015

Should it be doing internal or external internships, joining a club, working for a local organization, or serving as volunteers, hands-on experience is students’ best teacher and number one motivator. As the faculty advisor for my school’s PRSSA Chapter, I saw so many students transformed as a result of their leadership experience in PRSSA.

Education 150

Education Twitter Leadership Trends 150

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers.

International 114

International Internal Employee Leadership 114

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

International 118

International Internal Insurance Insurance 118

PRSay

APRIL 14, 2022

Make sure that your internal communications plans include tactics such as regular employee surveys, providing anticipated questions and draft responses for managers ahead of big announcements, and leadership listening tours. Follow her on Twitter and LinkedIn. But too often, organizations forget the last step: feedback.

Employee 190

Employee Communications International Internal 190

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Brand Branding 106

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. What’s on the mind of PR professionals these days? Don’t avoid conflict. Secretary of Labor.

Conference 111

Conference International Internal Storytelling 111

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Our internal communications team provided communications support for our facilities across the country. This year’s theme is “Doing the Right Thing.”

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR.

International 44

International Internal YouTube Nonprofit 44

Melissa Agnes

SEPTEMBER 5, 2014

Enjoy – and be sure to share your #CrisisRoundup with us over on Twitter or in the comments section below. Thoughts on Crisis Comms Leadership. Are you looking forward to getting back into the swing of things? In case this week had you preoccupied, here are some good reads to add to your weekend reading. Happy weekend!

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches.

How To 265

How To Media Software Agriculture 265

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center.

How To 195

How To Meeting Employee International 195

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. Advertising can’t do that. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%).

Study 155

Study Survey Pitching Resources 155

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Deirdre Breakenridge

MAY 20, 2019

There may be no Twitter in Westeros, but there are other ways to get the message out to the masses. She teaches courses on public relations and international strategic communication and is an avid fan of “Game of Thrones.” She could have invited the lords of the land to meet her.

Publicity 304

Publicity International Internal Policies 304

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Find him on Twitter at @PBartosch_Media. The work is rewarding and interesting.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

Conference 160

Conference Leadership LinkedIn Social Media 160

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was incredibly fortunate to be chosen to participate, and I was able to spend two months in Amman, Jordan interning at a nonprofit dedicated to promoting community-based environmental stewardship.

Communications 171

Communications Nonprofit Training Study 171

Melissa Agnes

NOVEMBER 13, 2018

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. Follow Drew on Twitter: @drewtarvin. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. Deals and consolidation in ad tech. What am I missing?

B2B 208

B2B Trends Retail Privacy 208

Onclusive

APRIL 4, 2023

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Corporate 195

Corporate Reputation Brand Branding 195

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 139

Study Publicity Survey International 139

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

Shift Communications

MAY 28, 2015

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools. Is there anything in Twitter Audience Insights for you? What It Tells You.

Twitter 60

Twitter How To Wireless Marketing 60