Remove Internal Remove Newspapers Remove Viral
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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Perhaps a customer complaint goes viral before your team even sees it?

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Philanthropist Craig Newmark on Ethical Communication

PRSay

If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I But that revelation might “hit social media and spread virally,” which is bad for the entire team. Sooner or later, deceptive behavior does get found out,” he said.

Ethics 174
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104
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How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120
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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

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Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Prowly

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104