Remove Internal Remove Product Launch Remove Software
article thumbnail

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

article thumbnail

What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Brand 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Things You Need to Do After Publishing New Content

Contently - Strategy

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 136
article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195
article thumbnail

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Audit your internal staffing needs. Now is the time to revisit original objectives and make sure communications teams are on target. Maybe standing desks?

Meeting 136
article thumbnail

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study.

B2B 147
article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)