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Happy Holidays from SHIFT Communications!

Shift Communications

In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. And we added Scott Monty, former head of Ford’s social media initiatives, to our executive team to bring the biggest and best ideas to your programs.

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What to Expect at the North American International Toy Fair

5W PR

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149
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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Social media truly opens doors.

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The Importance of Networking in Public Relations

5W PR

Attending networking events Participate in industry conferences, seminars, and webinars. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Teaching will shift online for all but small discussions and seminars.

Tourism 118