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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. She now heads up the Vantage Intern Program, or VIP, where she has revamped the intern training program and now serves as a go-to leader and mentor for all interns. Creativity.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Can technology bring the generations together? It’s a tool of discovery.

Marketing 119
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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Today, you do not have to be a large company with multiple offices to be national or even international. Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. Schedule Skype or video calls periodically to add a more personalized touch.

Local 41
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. What are your goals? There are ways to find out.

Marketing 120
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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. International journal of lifelong education, 20(5), 405-416. 406), which can be helpful in encouraging participation. Merriam, S.B.,