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Here are a few tips on preparing for a mediainterview so you can absolutely nail it. Remember your mediatraining . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your mediatraining, check out this post.
Most PR teams work hard to make sure our client mediainterviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time.
Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial mediainterview.
This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing mediainterviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.
Occasionally we see overconfident executives who feel they aren’t in need of mediatraining. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The negative media story. .
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.
By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from mediatraining, and not just for mediainterviews. If you get mediainterview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.
The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with mediainterviews and, as PR pros, how can we avoid them? So what comes next?
They’re Too Focused on Internal Structure. In our mediatraining sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Say Too Much.
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into mediainterviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Remember that media begets media.
This is a guest post by Brad Phillips , author of The MediaTraining Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.
Here are just a few: High-level mediatraining. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.
But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.
At the beginning of the PR career track is the intern. Interns learn the PR business through the most basic of tasks and learn whether the agency and the PR world is what they want to pursue. Meanwhile, the agency learns about the interns and decides who best matches the culture of the organization. Christopher S.
Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….
Spend some time getting to know who the key players are at their organization and if they have any past experience working with PR professionals and members of the media. Can you provide a list of your company’s primary stakeholders and note if they are mediatrained? What is your internal project reporting process?
Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). Creating company-wide messaging and response for how the pandemic impacts the business. . Stay well, stay safe, stay sane, stay home.
Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.
International Walk To School Month. There’s also a bonus video in there about how to nail the interview when you get it. I can’t wait to see you in the media, make sure you share it with me, and I will be happy to send it out to my whole tribe. German-American Heritage Month. Global Diversity Awareness Month.
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. I began my journalism career in 2014 as an intern at Automotive News.
In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create a content plan.
We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even mediatrained Jeff Zucker (now President of CNN). About 15 years ago, we joined the international Public Relations Global Network. . LCI then was able to develop and share business both nationally and internationally.
In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Maintain Open Communication and Access – Providing the media with the resources they need (e.g.
This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.
Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. What kind of work do you do?
It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. I’ve kind of become known as the PR lady in pink. But something that I could do. So I hope you see how this could work. It is Citizenship Day. It is Constitution Day.
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.
During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!
From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”
Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.
That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct mediatraining.
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Resource Alert Enrol in our media inquiries email course to learn how to stay on top of your inbox efficiently and collaboratively.
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Resource Alert Enrol in our media inquiries email course to learn how to stay on top of your inbox efficiently and collaboratively.
And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most. Once people really internalize that they are influential than it really empowers them.” —@wiredprworks.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for mediainterviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.
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