ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance. Feedback on pitches. This past year, our team has supported two IPOs for ad tech clients, with another on the way!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

Internal 120

Internal International Exercises Ethics 120

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Plan Well and Double-Confirm. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. Offer honest feedback. And earned media isn’t magic.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .

How To 321

How To Media Report Pitching 321

Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. When you find a relevant opportunity, pitch quickly. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Businesses of all types hire interns for strategic communications, social media and public relations. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? International Walk To School Month. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. It’s almost October. German-American Heritage Month. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

Writing 294

Writing Journalism Pitching Report 294

Cision

AUGUST 26, 2016

Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus.

Pitching 120

Pitching Agriculture Report Energy 120

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions.

Pitching 52

Pitching Interviews Employee System 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

Pitching 159

Pitching Privacy Resources Travel 159

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The information in this post originally appeared on Public Relations Global Network’s blog. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Rock the Status Quo

FEBRUARY 19, 2015

Your pitch worked! The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Always, always, always run through preparation basics for every single media interview.

Interviews 100

Interviews How To Media Media Training 100

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

Analytics 130

Analytics Pitching Internal International 130

Prakkypedia

JANUARY 8, 2023

It notes that internal communications have become a new priority since the pandemic, and it’s no surprise given that more people were working from home than ever before. The pandemic also saw a heightened sense of anxiety, team cohesion and engagement came to the fore, thus internal comms rose in prominence.

Trends 148

Trends Government International Internal 148

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. The interview’s scheduled. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview.

Interviews 56

Interviews Pitching How To Report 56

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 176

Media Relations Media Pitching Survey 176

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR Job Coach

NOVEMBER 26, 2020

Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. But within a week or two, I was pitching The New York Times. They’ll seek out the rest if they’re interested. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. In funding PR, size matters. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. I believe this problem is best solved by appointing and empowering a lead agency or team member to own internal and/or international coordination.

Pitching 120

Pitching Interviews Creativity Internal 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

We recently helped client HiFX, an international currency firm, launch in the U.S. This means I am relying on my PR contacts for fastidious fact-checking before they pitch me, or if they’re not certain of an answer, to be able to get the most accurate response from their client. Here’s what Sr.

Print 136

Print Interviews Pitching Meeting 136