ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Sword and the Script

OCTOBER 29, 2024

Academia often structures undergraduate training around them. We also did external comms (PR), internal comms, social media and analyst relations. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. The trade publications often focus their reporting on them. The results?

Marketing 191

Marketing eBook Guidelines B2B 191

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Like media interviews, we often know what questions to expect. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust.

Consumer 78

Consumer Brand Branding Crisis Management 78

Rock the Status Quo

FEBRUARY 19, 2015

The interview! He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? How can we make our clients more comfortable with live interviews?

Interviews 100

Interviews How To Media Media Training 100

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Offer honest feedback. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.

Reputation 146

Reputation Crisis Nonprofit Training 146

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 86

Public Affairs Communications Radio Television 86

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The information in this post originally appeared on Public Relations Global Network’s blog. Essentially, we know how to successfully place our clients’ stories.

Marketing 68

Marketing Pinterest Radio Instagram 68

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

The same holds true in media interviews, where a visual quote is more likely to be used. One example we use in ad tech client trainings is a sentence like, “Compared to the black box offered by our data-analytics competitors, our process is a ‘glass box’ of transparency.”

Guidelines 203

Guidelines Data Course Financial 203

Remote PR Jobs

SEPTEMBER 25, 2023

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. Thirteen of the CEOs were men and five were women; 17 were white and one was Latino.

Agency 100

Agency How To Survey Employee 100

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Contently - Strategy

AUGUST 27, 2024

You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. For example, offer a percentage discount, early access to new features or free training.

B2B 112

B2B Case Study Study Conference 112

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To facilitate relationships and build trust with internal and external stakeholders and communities. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. They’re too focused on internal structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Her organization works in international relief.

Media Training 120

Media Training Media Training Small Business 120

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It is not advisable to have an employee of a communications firm present in the interview situation. Sparring and training must be done carefully and in advance.

Marketing 99

Marketing Radio Automotive Television 99

The Stalwart Blog

OCTOBER 3, 2019

A lot of lawyers, I mean we’re trained professionally… You know, in a law school exam… The way a law school exam works for those of you who are not lawyers is, you get this fact situation. How does that integrate, whether it’s with somebody like me, or just internally with any [inaudible 00:08:27] person?

Government 74

Government Crisis Video Interviews 74

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. It’s no time to stand on ceremony when the national spotlight is shining on your brand.

Media Training 249

Media Training Policies Agency Interviews 249

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Dream up new twists on seasonal pitches.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

Maxim Behar

MARCH 28, 2024

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. You can find the full interview here. However, nearly five years were spent at a machinery plant in Sofia, where I gained valuable lessons and preparation to enter management. And what career advice would you give?

Journalism 64

Journalism Newspapers Training Education 64

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. The study was supported through two grants from the Arthur W.

Ethics 114

Ethics Journalism Conference Study 114

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. I began my journalism career in 2014 as an intern at Automotive News.

Automotive 77

Automotive Meeting Report Insurance 77

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

This should mean that the internal stewardship of reputation falls to the chief communications officer. Yet those trained in communications may lack the grasp of organizational risk and compliance issues faced by many companies. Yet reputation management isn’t always in the CCO’s purview, at least not solely.

Reputation 203

Reputation Crisis Management Airlines Corporate 203