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Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.
In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started?
Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning.
I have secured placements and features for clients with national and international broadcast media that includes CNN, Bloomberg News, New York Times , Hustler (kidding) and Wall Street Journal … ? “Has successfully secured media placements…” ? Has integrated nascent types of media into PR campaigns” ? Point out awards/achievements.
So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. There’s the opportunity to do radio journalism. And at that time as well, journalism changed a lot.
What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism. Aggregated news is not original journalism.
A few months ago, Race made the jump from journalism to a career in PR. More than a month into the new job, I’m glad to find that some of my business journalism experience is readily transferable: the ways of thinking about a company’s story, and the writing and editing, for instance.
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