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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Some of the situations we will discuss include scenarios with internal business relations and client communication. Be sure to also visit our LinkedIn Group to share your ideas.

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Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

On Friday, we failed you, and for that I’m deeply sorry,” Henry said Monday in a LinkedIn post. Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. The post Leadership In Crisis: The Crowdstrike PR Response appeared first on Crenshaw Communications. Watch this space.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier

Melissa Agnes

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Emotional intelligence: What is it and why it’s so critically important in crisis leadership. Connect with Melissa on LinkedIn. Connect with Janie on LinkedIn. Learn more about Janie here.